Major beauty brand steps up digital marketing presence

May 24, 2011 - PRLog -- Nivea For Men is shifting the focus of it marketing strategy away from more traditional methods and concentrating more on digital marketing. Nivea for Men, which is owned by the FMCG giant Beiersdorf, is due to launch its first social media based marketing campaign. This shift in strategy and increase in online marketing spend is likely to have created a number of new online marketing jobs.

Digital Manager for the Nivea For Men brand, Matt Marlow, has outlined that the campaign is the first step towards a change in how the company markets its skincare products.  On the subject of the campaign launch Matt Marlow has said that: “We’re shifting our focus and spend heavily toward digital because it lets us involve consumers more intimately with our campaign content,”

The campaign includes the development of the brand’s first Facebook page. Nivea For Men Brand Manager, Linsi Key, commented that the traditional media methods used by the brand in the past won’t help to achieve the brand’s current objectives.

The Nivea brand are also investing heavily in online marketing for their original skincare range, promoting their old message in a contemporary way through the use of social media, TV ads and retail activation. The campaign which marks 100 years in skincare for the brand will launch with the strapline '100 Years of Feeling Closer'. The €1bn campaign will be the brand’s biggest digital campaign to date with a heavy focus on Facebook.

Sara McNaught, Recruitment Consultant at Brand Recruitment recruits for FMCG/Beauty brands throughout the Eastern region. “Here at Brand Recruitment, we have noticed an increase in online marketing jobs in the FMCG sector which reflects the direction in which many large organisations are taking their marketing strategy.”  Brand Recruitment recruit for a large number of FMCG companies across the East of England and are therefore continually filling online marketing jobs throughout the region.

For more information on current online marketing jobs across the Eastern region, please visit: http://www.brandrecruitment.co.uk/jobs/show/7/Online-Mark...

Brand Recruitment is the only specialist PR and Marketing recruitment agency in the Eastern Region. With the widest variety of online marketing jobs in the area, we work with clients ranging from boutique marketing agencies to global FMCG giants.

# # #

Brand are the only specialist PR and Marketing recruitment firm in the Eastern Region. With the widest variety of marketing jobs in the area, we work with clients ranging from boutique marketing agencies to global FMCG giants.