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Follow on Google News | Marketing Campaigns Automated and Optimized Using the AuraPortal BPM SuiteAuraPortal launches the MC (Marketing Campaigns) module to automate the entire life cycle of a marketing initiative, from the design, planning and execution, to the analysis of the results.
By: Scott Rich In general, the Pattern Processes offer all the functionalities that can be found in any application but with an important difference: They can be adapted to the exact needs of the organization as their design is based on processes that are created in such a way that they can be modified at any moment by the business personnel. And also much more economically. MC (Marketing Campaigns) is a Pattern Process for the design and automatic follow-up of all types of campaigns, including general marketing and direct marketing programs for prospects and customers depending on the determined profiles (up-selling and cross-selling) The module is based on the concept of Standardized Projects of AuraPortal and therefore can be used for the design, follow-up, and control of other projects of any type that are different from the marketing campaigns as they have the structure and know-how incorporated in the actual Pattern Process. ABOUT AURA (AuraPortal) AURA is a global BPMS (Business Process Management Suite) provider delivering a solution that creates, without the need of IT programming, Business Process Workflow Execution Models. AuraPortal is 100% Web-based, and is complementary to existing ERP and CRM systems. AuraPortal has a presence in 50 countries with more than 350 customers including, among others: Coca-Cola, PepsiCo, Frito-Lay, Toyota, Yamaha, Petroleos Mexicanos (PEMEX), Carrefour, ArcelorMittal, Eletrobras, Royal KPN, Bristol-Myers Squibb, Sodexo, etc., as well as many Government Agencies and Departments in several countries. AuraPortal Headquarters are located in North America (Boston) and Europe (Holland) whereas the software development facilities are located in Spain and India. Contact: Scott Rich Auraportal 400 Trade Center Woburn, MA 01801-7472 978-808-6340 diana.farrington@ http://www.auraportal.com End
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