Twongo Partners With The V Foundation Through The Power Of Team Giving Initiative
Cary, N.C.-Based Startup Company Leverages Group Buying And Social Media To Benefit Cancer Research
The Power of Team Giving is a program through which Twongo partners with one regional nonprofit or charity cause each month in its Triangle and Wilmington, N.C., and Kelowna, Vancouver, Vernon and Whistler, British Columbia, Canada markets. In addition to direct donations resulting from group buying promotions, a portion of Twongo’s local gross revenues for the month are contributed to the nonprofit. Some of the company’s past Power of Team Giving partnerships have benefited many causes, including the Michael J. Gressman Brain Tumor Research Fund, Juvenile Diabetes Research Foundation (JDRF) Triangle/Eastern NC Chapter and United Way of the Greater Triangle.
“Twongo was built around the magnitude and speed of social media’s reach, and this raffle is a great example of its power,” said Halferty. “We see these tools being used in so many facets when it comes to business and marketing, and wanted a way to integrate corporate philanthropy so that it tied back to the platform on which Twongo operates. The benefits of operating charitable promotions using the same methodology as our daily and weekly deals results in an increased awareness for both partnering businesses and the cause. We look forward to our efforts with the The V Foundation as well as partnering with many more causes moving forward.”
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ABOUT TWONGO, LLC:
Launched in 2010 by Brad Halferty, Twongo, LLC is a Cary, N.C.-based company that combines discounts, social media and marketing in a unique team-buying service, benefitting both businesses and consumers. Derived from the Chinese concept of “tuangou,”
ABOUT THE V FOUNDATION:
The V Foundation for Cancer Research was started in 1993 to honor the memory of the late NC State University basketball coach Jim Valvano. From very humble beginnings of Valvano’s personal friends and family, the support structure of the Foundation has expanded to include people from all walks of life who have joined the cause simply because they believe in the possibility of his final wish – to fund research to find cures for cancer. The V Foundation takes great pride in its fiscal responsibility and is proud to announce that it gives 100 percent of all new direct cash donations to cancer research and related programs. Administrative and fundraising expenses are paid by the Foundation’s endowment. For more information, call (919) 380-9505 or 1-800-4JimmyV, or visit http://www.jimmyv.org.
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