How To Generate More Leads With Social Media at MarketingProfs B2B Forum 2011

At the MarketingProfs 2011 B2B Forum on June 13-15 in Boston, Christine B. Whittemore, chief simplifier, Simple Marketing Now LLC, and Kipp Bodnar, inbound marketing manager, Hubspot, will present “Generating Lower Cost Leads With Social Media”.
By: C.B. Whittemore
May 24, 2011 - PRLog -- At the upcoming MarketingProfs 2011 B2B Forum – the premiere event for B2B marketers – on June 13-15 in Boston, Christine B. Whittemore, chief simplifier of Simple Marketing Now LLC, and Kipp Bodnar, inbound marketing manager for Hubspot, will present “Generating Lower Cost Leads With Social Media”.  The presentation takes place June 14, 2011 from 1:45pm to 3pm EST.

“Generating Lower Cost Leads With Social Media” will offer advice on how B2B businesses can integrate social media as a lead generation tool into their business model. The session offers best practices for generating leads through social media and examines case study examples of how B2B marketers are using social media to generate leads.

“Social media tools are valuable for building brand awareness and demonstrating thought leadership,” says Whittemore. “They can also help B2B businesses generate high quality leads. This session will not only explore how, but also explain how to do so effectively.”

Whittemore has been immersed in social media since 2006 – personally, for a brand and for her business.  She is the author of Flooring The Consumer – a highly acclaimed weblog about the customer retail experience and marketing to women and an AdAge Power 150 Marketing Blog. She also writes the Simple Marketing Blog, a Junta42 Top 42 Content Marketing Blog and contributes to MarketingProfs.

Bodnar is Inbound Marketing Manager at HubSpot, a leader in marketing software for small and medium-sized businesses. He leads HubSpot's content marketing team—the group of marketers that uses social media, content and search engine optimization to get HubSpot found by prospective customers.

To learn more about MarketingProfs B2B Forum 2011 and register for the event, visit Use speaker discount code SPEAK100 to save $100 on the registration fee.  

For information about Simple Marketing Now, visit Or, simply contact Whittemore at

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About Simple Marketing Now LLC:
Simple Marketing Now, a marketing communications consultancy, helps organizations make their marketing more effective with social media and content marketing to better connect with customers and improve business profitability.

About MarketingProfs:
MarketingProfs is a rich and trusted resource that offers actionable know-how to help you market your products and services both smarter and better. Entrepreneurs, small-business owners and marketers in the world’s largest corporations make up its 383,000 subscribers, making it the largest in its category. Through the MarketingProfs Web site, newsletters, conferences, seminars, forums and so on… we help you navigate your way to market your business and keep you informed of the newest and best tools. Think of us as a beacon of light illuminating the path through the clutter.
Source:C.B. Whittemore
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