House Hasson Wholesale Hardware to Host "Hot-Lanta" Dealer Market in Atlanta, GA

House Hasson Wholesale Hardware to host the biggest event in the company’s 105-year history. “Hot Deals in Hot-Lanta” Dealer Market takes place Thursday, June 23rd through Saturday, June 25th at the Cobb Galleria Centre in Atlanta, Georgia.
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Wholesale Hardware

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Knoxville - Tennessee - US

May 24, 2011 - PRLog -- Don’t Miss the Hot Deals In Hot-Lanta

   House-Hasson is America’s largest independent regional hardware distributor, and we are getting ready to host the biggest event in the company’s 105-year history. Our Summer 2011 “Hot Deals in Hot-Lanta” Dealer Market takes place Thursday, June 23rd through Saturday, June 25th at the Cobb Galleria Centre in Atlanta, Georgia.
    This is the first time we have brought our show to Atlanta, and we’re really rolling out the red carpet for dealers. There is so much to see and do you may want to come in a day early or extend your stay for a day or two. The Cobb Galleria Centre is conveniently located to all the major attractions and is just 20 minutes from the airport.
   We invite you to join us for the hardware industry’s premier 2011 buying event. Allen Winn and his team of buyers have been working hard on the “Hot Deals in Hot-Lanta” for months, making sure you have access to the most unbelievable deals you have grown to expect from House-Hasson. If you are going to take the time to attend one of our markets, then we want to make sure we’ve done everything we can to make it worthwhile and productive. If you are looking for additional margin opportunities and deep discounted specials to use in promotions, then “Hot-Lanta” is the place to be this June.
   “The convention facility is very nice and it’s in a very safe area, with all the hotels right close by,” says Mike Woolf, vice president-sales. “We think our dealers are going to love seeing what Atlanta has to offer.”
   The market will introduce scores of new manufacturers and products.  It’s the perfect opportunity to analyze your current product mix and consider new additions. This can help you attract new customers, increase your ticket size with existing customers and let shoppers know they can one-stop shop at your store.

Two Information-Packed Seminars on Tap
   We have simplified our seminar program for this market to ensure even more dealers have a chance to take advantage of this learning opportunity. Two excellent seminars are scheduled for Thursday, June 23, the day before the show opens.

Using Social Media to Increase Your Business—2 p.m., Meeting Room 104
   If you’re not on Facebook, Twitter or other social media sites, you’re missing a tremendous opportunity to increase your business. Even if you’re already using social media, House-Hasson can work with you to make it perform even better.
   Take advantage of this new technology before your competition beats you to it. House-Hasson’s Taylor Hasson and Ron Yatteau have a wealth of information to share to help you promote your business.
   We’ve incorporated social media into House-Hasson’s 2011 advertising program. Included is an on-demand flier you can generate and blast to your consumers in just minutes. If your local news predicts a snowstorm, send a color flier to your customers telling them about your snow-preparation products such as snow shovels, ice melt, sleds and more. It’s an immediate way to communicate.
   Ron Yatteau and Taylor Hasson’s seminar includes information on creating your store website and in-store website promotions, Internet search engine optimization (so your website is found fast), email marketing and social media marketing on Facebook and Twitter.
   In today’s expanding communications world, your choice is to be a leader or be left behind. Use this new and exciting technology to grow your customer base and sales figures.

More Effective Marketing—3 p.m., Meeting Room 104
   Philip Mitchell, author of “Discovery-Based Retail—Unlock Your Store’s Potential,” will host one of the most informative seminars you’ll ever enjoy. Philip’s book is a great tool for dealers willing to embrace change or who decide it’s time to do something different.
   Branding, marketing and advertising can become confusing. This seminar will give you a better understanding of how these three elements fit into your retailing efforts to create success.
   We’ll take a short historic look at traditional advertising and examine what’s happening today. With social media and digital advertising quickly taking prominence over print and radio, it’s important to understand how you can take advantage of new techniques and tactics. We’ll review data and give you suggestions to more effectively use your advertising dollars.
   You won’t want to miss this seminar.

Market Preview—4-6 p.m., Exhibit Halls A-D
   When the seminars end all dealers are invited to a special market preview from 4 p.m. to 6 p.m. in exhibit halls A, B, C and D. The preview gives you an early opportunity to see the market layouts, specials and to visit with vendors. Our House-Hasson staff, salesmen, buyers and regional managers will be there to meet and talk with you. We look forward to seeing you at the preview.
Schedule of Events:
Thursday, June 23
2:00 p.m.   Using Social Media To Improve Your Business
3:00 p.m.   More Effective Marketing To Unlock Your Store's Potential
4-6:00 p.m.   Market Preview - Exhibit Hall

Friday, June 24
Time   Activity   Location
7:30 a.m.   Bonus Buy Breakfast   Ballroom A-G
8:30 p.m.   Market Opens   Exhibit Hall A&B
12:00 p.m.   Lunch   Ballroom A-G
5:30 p.m.   Market Closes   Exhibit Hall A&B
6:00 p.m.   Dealer Reception   Ballroom A-G
6:30 p.m.   Dinner   Ballroom A-G
Saturday, June 25
Time   Activity   Location
7:30 a.m.   Continental Breakfast   Ballroom A-G
8:00 a.m.   Market Opens   Exhibit Hall A&B
12:00 p.m.   Lunch   Ballroom A-G
4:00 p.m.   Market Closes   Exhibit Hall A&B

House-Hasson Wholesale Hardware Distributor is America’s largest independent regional hardware distributor. The company serves 17 states and the Caribbean region. Its annual sales top $200 million.

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House Hasson Wholesale Hardware is the largest independent regional wholesale hardware distributor in America. House Hasson Hardware is a full service, hardware wholesale distributor.
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