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MPS Brings Deep Purple to The iPad
The retrospective iPad app charts the classic band on tour across the world
The app is an interactive tour guide that charts the band's journey from Hawaii, through Australia and New Zealand, and into Indonesia where the drama of the greatest touring rock band unfolds in a dramatic performance and the death of one of their beloved road crew. Their journey continues up to the band's split in 1976 and Tommy Bolin's death, and includes some of their biggest hits like Stormbringer, Burn, and Keep On Movin'. Video footage from Deep Purple's performances is combined with the original programs, press clippings, and other memorabilia.
MPS' new media team developed the interactive tour guide as a native iPad app, optimizing the content for Apple's iOS to create a dynamic reading experience. Exploiting the device's natural advantages, the app's simple navigation, and high quality audio and video offer Deep Purple fans the chance to re-live the band's most memorable performances. MPS has also created a desktop version with the company's flagship Flash-based eBook development framework.
Rajiv Seth, MD and CEO of MPS, commented: "The iPad is the perfect device for presenting a retrospective of such an iconic band in all its glory. We are delighted to have been able to use our app development expertise for such an exciting project."
Deep Purple (Overseas) commented: "This is a very exciting development for the band Deep Purple and marks another chapter of innovation that began back in 1968 and still continues today with band members such as Ian Gillan, Roger Glover, and Ian Paice fronting one of the great touring acts of all time. DP(O) is delighted to have worked alongside MPS in the production of what we hope will be the first of many successful ventures."
The app is priced at $4.99 and can be downloaded from the iTunes store here: http://itunes.apple.com/
A DVD version was released on 20th May in Europe; worldwide release will follow.
About MPS Limited
In today's digital world, content is becoming ever more sophisticated and increasingly inseparable from technology. MPS Limited, a Macmillan company company with over 35 years of relevant experience serving major publishers worldwide, is helping the world navigate this new market by creating high-quality solutions designed to transform and enrich content for print, online, and mobile media. For more information, visit:
About Deep Purple (Overseas)
Deep Purple (Overseas) was founded in 1968 by Tony Edwards and John Colletta, both prominent British businessmen who were keen to enter the emerging world of the 60's "Rock Music Business." Over the ensuing years they developed one of the great global rock band franchises with Deep Purple who still tour the world to massive audiences today (under the guidance of long term manager Bruce Payne of Thames Talent). Deep Purple (Overseas) oversaw the development of many of the classic British rock acts including Rainbow and Whitesnake, and have a multitude of other credits including Jesus Christ Superstar, Toyah, and offshoot company FIRST NIGHT RECORDS that has produced in excess of 150 West End and Broadway musicals including Les Misérables, Miss Saigon, Oliver, and most recently Legally Blonde. For more information, visit: http://www.deep-
Rajiv K Seth
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MPS, a Macmillan Company handles everything from the production of your book, journal or magazine right through to subscription management and BPO services. Our expertise spans digital publishing, interactive learning and multimedia, and creative design.