Why are Brits Embracing Fancy Dress?
The phenomenon of fancy dress, so much an accepted part of life in America, is taking Britain by surprise, with its growing popularity and it’s subtle but increasingly present cues in many aspects of everyday life. But why is this?
Well you only have to look at what is now the biggest fancy dress occasion on the annual calendar, which of course is Halloween and see how it is increasingly exploited by the media and jumped on by retailers as yet another opportunity to see a spike in revenue. The Halloween season starts about three weeks prior to the 31st October and it is now inescapable in Britain. British retailers have totally embraced the Halloween opportunity, decorating their store fronts and bringing in a range of Halloween paraphernalia to tempt shoppers. Supermarkets too have created a huge choice of Halloween themed food for parties and bringing in all manner of merchandise from scary decorations and Halloween costumes for adults and children alike. The film industry also is helping create the hype, launching the latest scary movie, each new film more horrifying and spine chilling than the last and the Brits can’t seem to get enough. So with Halloween now firmly on the calendar and a highly anticipated event for dressing up, this has started warming up the British appetite for fancy dress.
Accessibility to cheap fancy dress costumes available to buy online in the UK nowadays has also contributed to the growth in popularity of fancy dress. Less than a decade ago, the common way to source a costume was to find a store that hired out costumes and for on average around £40, you would rent a costume for 3-5 days. The stores were few and far between and the costs quite prohibitive, making it a rare occasion and an unpopular choice for themed fancy dress parties, purely because of the cost factor and difficulty in tracking down a costume. How things have changed with the growth in ecommerce. Fancy dress suppliers have moved fast over the last five years to embrace the growing popularity of fancy dress. The mantra is now why hire when you can buy online for less. The range of fancy dress outfits is now simply staggering. There is simply no character that is not represented by a fancy dress costume and the sheer creativity of fancy dress suppliers innovation departments continue to churn out some astonishingly good costumes. Keri Williams Marketing Director of online store Fancy Dress Shack comments. “We are looking to launch around 500 new costumes in June 2011, with about 60% of those Halloween themed. The imagination and quality of the latest batch of costumes we are expecting to hit our online shelves in a month’s time is staggeringly good. We predict the Chucky fancy dress and Shrek range of outfits will be hugely popular with punters this year. We are experiencing treble digit growth year on year at Fancy Dress Shack, it seems Brits have on average between 1-2 opportunities per year to dress up and parents with children; you can double that estimate, with fancy dress themed birthday parties, world book day and school concerts and plays. Fancy Dress is well and truly here to stay.’
And what about the role the media plays in raising the profile of fancy dress. Take for example the latest Volkswagen Passat commercial. The ad sees a child dressed in a Darth Vader costume confront the Passat with his magical powers, it’s an appealing commercial for both adults and children and the fancy dress industry will no doubt see countless sales of star wars costumes, perhaps generating as much revenue as will the new Volkswagen. And popular celebrity figures too have been responsible for growing the popularity of fancy dress. With the Lady Gaga phenomenon embracing wild fashion ensembles and accessories and celebrity costume parties being all the rage and widely publiced, we too want a slice of what the celebrities are having.
And so continues the fancy dress juggernaut across Britain, growing in popularity every year, with many annual events on the calendar now seen as an opportunity to dress up, from Valentines to St Georges Day. What’s clear is Fancy dress is being widely embraced by the British. And there’s something most of us can all agree on. Kitting yourself out as your favourite fancy dress character is a form of escapism – whether it’s to your alter ego or a return to childhood, it’s simply good fun. And during these times of economic uncertainty and doom and gloom around the world, the chance to shed your normal clothes, dress up for an evening and lose your inhibitions, it’s no wonder we are all loving a bit of fancy dress!
Visit http://www.fancydressshack.co.uk for a huge selection of all your favourite costumes and characters. With a price promise guarantee meaning access to the best prices on the internet, superfast delivery and terrific customer service, it’s the first choice for fancy dress costumes to buy online.
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Welcome to Fancy Dress Shack, we've got something for everyone when it comes to fancy dress outfits and party planning! Why hire when you can buy great fancy dress outfits from us! Our costumes are great value, and much more cost-effective than hiring an outfit.
We can help you find that perfect fancy dress outfit for any occasion. We have an extensive range of over 5000 outfits with great delivery services to ensure you get your costume on time.
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