Mahindra launches the Maxximo Mini-truck in Nepal

World’s first Mini-truck to be powered by 2-Cylinder C-2 CRDe engine, Mahindra launches Maxximo with the world’s most advanced engine in the mini-truck segment, in Nepal, Superior load carrying capacity of 850 kg payload
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May 21, 2011 - PRLog -- May 20, 2011, Kathmandu: Mahindra & Mahindra Ltd. (M&M), one of the leaders in the small commercial vehicle segment in India, recently launched the Maxximo Mini-truck in Nepal. This is the world’s first minitruck to be powered by a 2-cylinder CRDe engine with DOHC technology and 4 valves per cylinder. A game-changer offering, the Maxximo Mini-truck combines best-in-class technology, unmatched performance and superior style and comfort.

The Vice President of Nepal, Mr. Parmanand Jha, was the guest of honour at the launch which was also attended by senior officials from the Mahindra Group.

The T.M. Dugar Group, one of Nepal’s leading industrial groups, will be the distributor for the Maxximo Mini-truck which is priced at NPR 9.65lacs

“We are delighted to consolidate our presence in Nepal where Mahindra is already a well established brand. The Maxximo Mini-truck represents the next generation of mini-trucks and reflects our focus on customer-centricity and technology. Since its launch in India in 2010, the Maxximo Mini-truck has already achieved a 22% market share in the small LCV (Light Commercial Vehicle) 4 wheeler category. The launch of the Maxximo Mini-truck in Nepal will soon be followed by the launch of the Maxximo Mini Van.

Our distributor, the T.M. Dugar Group, already retails products from our LCV portfolio in Nepal and has made a significant contribution to our success in the country. With their wide national network and in-depth knowledge of the local market, the T.M. Dugar Group will continue to provide us with a strong competitive edge in the Nepalese automobile market,” said Mr. Pravin Shah, Chief Executive, International Operations, Automotive and Farm Equipment Sectors, Mahindra & Mahindra Ltd.

“We are delighted to extend our association with the Mahindra Group which spans more than a decade. With its high power, superior mileage, low maintenance and economical operational costs, the Maxximo Mini-truck is all set to create a niche for itself in the small load category segment in Nepal. The Maxximo launch also coincides with the launch of our brand new 3S facility in Kathmandu which encompasses sales, services and spare parts, further enhancing the customer experience,” said Mr. Motilal Dugar, Vice Chairman T.M. Dugar Group.

A result of intensive customer insight, the Maxximo captures the latent and expressed needs of the customer. Equipped with superior technology coupled with ergonomic design, unmatched style and car-like comforts, the Maxximo offers a host of benefits to the customer and is an ideal intracity vehicle for small-cargo transport. The vehicle has undergone rigorous test runs and has been validated on all performance, safety and reliability parameters. The Maxximo is backed by Dugar Group’s service network, which is one of the largest and is spread across the country.

About the Maxximo Mini-truck

Cutting-edge Technology Drives the Maxximo

The Maxximo is powered by the world’s first 2-cylinder CRDe engine with DOHC technology and 4 valves per cylinder which is branded as the C2 CRDE engine. The C2 CRDe engine provides an ideal balance between power and fuel economy. It delivers 18.4 KW (25 HP) of power and 55 Nm (5.5 Kgm) of torque which means greater pulling power along with superior fuel economy of 20 kmpl. All of this from an engine which enjoys a best-in-class engine life and thus gives high reliability and reduces the maintenance cost considerably.

Superior Driving Performance

The Maxximo boasts of superior pick-up, in-gear acceleration and gradeability. It delivers an unmatched top speed of 70 kmph and best-in-category acceleration, in loaded condition. This allows the customer to make more trips in a day, thus increasing his revenue.

Greater Load-carrying Capacity

A large loading area of 3.2 sq. mt. (35 sq. ft.) coupled with 850 kg of rated payload mean that the customer can carry more load in one trip, leading to improved earnings. Leaf-spring suspension at the rear with 6 leaves along with thicker (3.6 mm) wheel rims, along with the powerful C2 CRDe engine truly gives the Maxximo go-anywhere-capability. The cargo body is reinforced to make it strong and long-lasting.

Stylish, Comfortable and Car-like Features

The trendy front grille adds a distinctly stylish look to the Maxximo. Style is further highlighted with wrap-around headlamps that flank the front grille. Plus, with multi-focal reflectors, you get the added benefit of improved visibility at night.

The car-like interior includes features like beige-and-tan 2-tone seats that come with headrests that are more comfortable and offer better support; a bench seat for the co-driver with no obstruction between driver and the co-driver’s seat - all of which reduces fatigue for the driver and passenger over long distances.

The well-designed beige-coloured instrument panel boasts of a stylish cluster with a digital odometer, double trip meter and an integrated clock. A taller and wider cabin with more leg-room and knee-room allows for easy entry and exit, while a footstep for the cargo body, windshield wiper with intermittent function and inbuilt spray system, mobile charging facility and dual-mounted sun-visor add to the overall convenience.

The ergonomic hand brake position, dead pedal, steering wheel made of soft-touch, strong grip material, bigger rear-window and larger windshield enhance the Maxximo’s driving pleasure.

Class-leading Safety

The Maxximo meets stringent frontal crash impact norms with a frontal crash protector. It is also equipped with a drive-by-wire accelerator system which results in quicker response from the engine when the accelerator is pressed, allowing for safer overtaking. Also, in contrast to regular cable-driven accelerators, this technology requires no cable-setting, which means less downtime for the operator and less maintenance cost.

LSPV (Load Sensing Proportionate Valve) brakes provide more control under braking and the Booster improves brake-effectiveness while reducing driver fatigue.

About The Mahindra Group

The Mahindra Group focuses on enabling people to rise. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, and information technology and vacation ownership. Mahindra has a presence in the automotive industry, agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel and two wheelers.

A US $11.1 billion multinational group based in Mumbai, India, Mahindra employs more than 117,000 people in over 100 countries.

In 2011, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. Dun & Bradstreet also ranked Mahindra at No. 1 in the automobile sector in its list of India’s Top 500 Companies. In 2010, Mahindra featured in the Credit Suisse Great Brands of Tomorrow.

Its flagship company Mahindra & Mahindra Limited is the only Indian automobile manufacturer to feature in the top 10 list of the Carbon Disclosure Leadership Index in India - 2010, created by the Carbon Disclosure Project (CDP).

In 2011, Mahindra acquired a majority stake in Korea’s SsangYong Motor Company.

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Mahindra & Mahindra’s presence in Nepal

M&M has had a strong presence in Nepal for over a decade, in automobiles and Farm Equipment. Mahindra is represented in the UV Segment through its Distributor-Partner M/s Agni Incorporated. M/s Agni is the leading Multi Utility Vehicles distributor in the country and has been successfully continuing the legacy of the Mahindra brand in Nepal since 1991. Agni has an extensive network comprising 20 dealers and branches across the country, a robust after-sales service and highly trained manpower.

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Mahindra enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics.
Source:Roma Balwani
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