New Market Study Published: Venezuela Information Technology Report Q2 2011

Fast Market Research recommends "Venezuela Information Technology Report Q2 2011" from Business Monitor International, now available
 
May 20, 2011 - PRLog -- Market Overview

BMI projects Venezuelan IT spending will grow from US$1.7bn in 2011 to about US$2.3bn by 2015. The steep devaluation of the bolivar for non-essential imports such as computers depressed Venezuelan IT spending in 2010 as consumers grappled with high inflation and the resulting erosion of real wages. In 2010 PC market growth lagged behind that reported elsewhere in Latin America due to the devaluation and negative economic environment.

However, there were still areas of opportunity with continued investment by small- and medium-sized enterprises (SMEs), due in part to a government tax subsidy. There will continue to be spending by the energy, retail and financial services sectors.

Venezuela is one of the smaller markets in its region, but a rather low PC penetration rate of less than 12% indicates the underlying potential for growth. Government policies such as the promotion of opensource software will continue to shape the market. The private business sector will offer opportunities, as companies invest in service platforms and continued deployment of fixed and mobile broadband will help drive spending across several market segments.

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Industry Developments

In H110 Venezuela's government organisations continued to work on developing open-source solutions for various sectors. Venezuela's open-source IT development and investigation centre Cenditel announced in July it was working on a solution for agricultural industry processes such as watering systems. The aim of the solution is to monitor and control areas such as watering systems, as well as lighting and temperatures in indoor facilities. Meanwhile, Argentina's INTI (Instituto Nacional de Tecnologia Industrial) said in August it was developing an open-source management software solution for SIGFAS, a state-run institution that manages state-sector factories in Venezuela.

As of October 2010, it was estimated that the government had purchased around 850,000 computers through its computers-for-schools programme. In 2010, the Venezuelan government aimed to supply schools with 350,000 low-cost netbooks. The government is also assembling its own laptops as part of its educational programme, Canaima Educativo.

Competitive Landscape

Microsoft aimed to increase the amount of business generated from the Venezuelan government during its fiscal year 2010, which began in July 2009. Microsoft claimed to have achieved double-digit growth in Venezuela in fiscal 2009 and aimed to replicate this achievement in fiscal 2010. In 2009 Microsoft Venezuela created a new unit to focus specifically on public sector accounts.

Telecoms operators have emerged as a key channel for brand-PC sales in Venezuela. In 2010, Venezuelan mobile operator Digitel launched 3G services and hoped to build on its partnership with Chinese PC vendor Lenovo. In 2009, Digitel launched a broadband package bundled with a Lenovo netbook inclusive of a modem for 3G service. The packages cost VEB3,249 (about US$1,500).

Local PC vendor Siragon was the first company to launch netbooks in Venezuela. The company targeted netbooks as a priority as part of its plan to achieve 30% growth in revenues. The company estimated it was on course to sell 80,000 desktops and 50,000 laptops in Venezuela in 2009.

Computer Sales

BMI projects Venezuela's PC market growth will continue to offer growth opportunities, despite a difficult trading context in terms of of currency devaluation and a sharp deterioration in consumer and business confidence. The market is expected to be worth US$1.2bn in 2011, with sales expected to approach the US$1.5bn mark by 2015. Computer hardware sales in some parts of the private sector have been supported by a tax subsidy for SME technology investments.

The Venezuelan computer hardware market should positive growth over the five-year forecast period, with a projected compound annual growth rate (CAGR) of 9%. The current level of computer penetration is estimated at about 6% and is expected to reach almost 18% by 2013. The main long-term driver is greater affordability, partly as a result of cheap computer programmes and the government's initiative to manufacture low-cost 'Bolivarian' computers.

Software

Venezuela's software market is projected at US$305mn in 2011. Software revenues are expected to hit negative growth in 2010 due to rapidly declining business confidence in the private sector, and a relatively high and apparently increasing software piracy rate. However, BMI forecasts the addressable market will grow at a CAGR of 9% to about US$448mn by 2015.

The market landscape is likely to be shaped by the government's drive to promote open-source software. However, enterprises in sectors such as retail, distribution, telecoms, financial services and export companies should provide potential opportunities for proprietary software vendors. Meanwhile, the economic crisis encouraged smaller Venezuelan companies to look closer at cloud computing models such as software-as-a-service (SaaS.)

IT Services

Venezuela's IT services market is projected at US$265mn in 2011. By regional standards, the percentage accounted for by services in Venezuela's hardware-dominated IT market is much lower than average, at about 16%. In many countries, such as Brazil, services account for more than 30% of spending.

About 75% of demand will come from the large company sector, with the oil sector still significant, despite the fall in oil prices. Venezuela's banks and telecoms operators also continued to spend in 2009 as they launched new platforms and services.

E-Readiness

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Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets.  BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports.  Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports.  View more research from Business Monitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1010

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
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