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Strategy professionals take on the energy drink industry
Veteran strategic intelligence professionals analyzed four energy drink companies in a focused and highly energetic war-game at the SCIP (Strategic and Competitive Intelligence Professionals) conference workshop “War Gaming for Veterans.”
Workshop leader Ben Gilad (Chair of the Academy of Competitive Intelligence)
“When I ran my first war game back in 1991” said Ben Gilad, the author of Business War Games “there was no methodology to fall back on. So, I created the one that everyone uses today. After 20 years of running war games in every imaginable industry, I learned one thing – it is not about the methodology!
“Being involved with SCIP for over two decades, I believe this wargaming workshop was one of the most engaging, interactive and energetic sessions that SCIP has produced for competitive intelligence veterans,” added David Kalinowski. “The passion displayed by the workshop leader, its facilitators and all of the participants resulted in an outstanding educational and entertaining experience. The takeaways will most certainly assist the participating veteran SCIP members to better understand what elements are essential to run their own war game successfully. It was a privilege to be part of this event and I enthusiastically welcome the opportunity to facilitate additional SCIP programs.”
Participants received pre-conference briefings from the workshop facilitators, and Ben Gilad provided the strategy frameworks applied in a war game, which included reviewing the core principles of superior strategy formulation, and the diagnostics to determine if the strategy is defensible. In separate break-outs the teams (representing Red Bull, Monster, Full Throttle, and Rockstar), assisted by the workshop facilitators, analyzed their companies’ current positions and developed strategies for the near future. At the end of the day, each team defended their strategies before the group and a panel of judges.
“The war game session at SCIP gave participants a firsthand, real world experience in the design, development, and execution of a strategic planning tool,” commented Eric Glitman. “Using well-prepared briefing books on the competitors and sophisticated analysis tools, participants could anticipate how a company would react in the marketplace and build strategy for their company. At the conclusion of the session, it was clear that not only had all the participants had a true learning experience, they had had a fun time interacting with team members and the other teams. This was one of the best sessions at SCIP.”
"The workshop was a success on all fronts,” according to Ken Sawka. “Participants were able to experience the look and feel of a wargaming exercise in a safe and fun environment, and I believe the learning experience was invaluable. I look forward to helping to facilitate similar workshops with SCIP in the future."
“I have run many war games around the world and this one truly caught the spirit of this ‘high-energy’
SCIP will continue to develop focused workshops for veteran competitive intelligence practitioners at its annual conference in 2012. This year we will add the “Wargaming for Veterans” workshop to our upcoming European conference held 8-10 November at the Austria Centre, Vienna. The call for proposals for this conference is currently open (see www.scip.org)
About Strategic and Competitive Intelligence Professionals (SCIP)
With members in over 70 countries, SCIP (formerly the Society of Competitive Intelligence Professionals)
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SCIP is a global non-profit membership organization providing education and networking opportunities for business professionals working in the rapidly growing field of competitive intelligence. Started in 1986, today SCIP has members in 70+ countries.