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Follow on Google News | Finally get your business found in the search engines with out spending a fortuneAndy Pollock has released an e-book written specifically to help local business owners get found in the major search engines.
By: Andrew Pollock The book "SEO Guide for Local Businesses" is now available in PDF form from his web site http://cheapsearchengineoptimizationsite.com. It is also available in a Kindle version through Amazon.com under the title Local Search Guide for Businesses. Mr Pollock says "One of the saddest things I see repeatedly is people and businesses that spend money for hosting and a great looking website that does them no good, because almost no one ever visits their site. Then they often throw good money after bad by mounting an expensive pay per click (PPC) campaign that is practically doomed to fail, because they are not ready for it. They do not have a thorough understanding of how to use pay per click to drive traffic to their web site, and their on-page SEO is weak -their pages are not optimized for their search terms... once you have traffic, your next priority should be on marketing to them. Give them some good information, so they see that you have expertise in your field, and so that you establish trust with them. Then give them a reason to take the next step -to call you, fill out your contact form, visit your store or buy your online product. Find a way to make them take action. Can you offer your online viewers a discount on your products or services if they take action right away? Only after you have taken care of the first two items should you worry about making your site into a designer's dream. It should never be so bad a design that it detracts from your brand, but at the beginning it only needs to look reasonably good, not visually stunning." Although Mr Pollock built his first web site back in the 1990s, he really became involved with internet marketing during the last three years -attending many lectures in Tampa presented by http://emarketinggroups.com # # # Tampa SEO and video focuses on one stop Marketing Solutions for US businesses-keyword selection, site creation and promotion, as well as creating,editing and posting marketing videos End
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