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Operators involved in the competing between Android and iPhone
OPhone and the iPhone will triggered a war of smart phone in the Chinese market, the owner of Android system Google and Apple will expand the contest in the "front"
The news of Beijing Aug. 13: According to the foreign media reports, Xiaoxi Wang who is the telecom analyst of British OVUM consulting firm recently published the article said, OPhone and the iPhone will triggered a war of smart phone in the Chinese market, the owner of Android system Google and Apple will expand the contest in the "front " of three operators in the country at the same time. While the handset subsidies and tariff program will be the focus of this war.
Xiaoxi Wang said it is still difficult to judge the competition who will be the winner of the war between OPhone and iPhone. The key of winning or losing is mobile operators, handset subsidies and tariff schemes. Currently, China Mobile and China Telecom has committed to using the Android operating system of Google, in view of this, iPhone want to be successful in China will face huge challenges.
Allegedly, the production of Lenovo OPhone (01) in size is very similar with iPhone. In order to achieve localization for Chinese consumers, OPhone will integrate a number of services of China Mobile, such as instant messaging flying letters, mobile news, mobile email, GPS and CMMB (China mobile TV standard).
Xiaoxi Wang said, the handset subsidies would be an important means to attract potential users, it is expected the OPhone and iPhone will give huge subsidies. The rumors said that after 50% subsidy, the price of OPhone and the iPhone is about 3,000 yuan (439 dollars) in the domestic. Although the tariff details of the program is unknown, but once released OPhone and iPhone (discount cell phone accessories)
Xiaoxi Wang analysts and said high-end users will be the focus of competition by 3G operators. In 2009, 3G and value-added services have become the hot areas of competition for three major operators, and the three companies have invested heavily in building networks to improve the coverage of 3G. Xiaoxi Wang said that due to the three operators use a different 3G standard, consumers feel confused when in the selection of 3G handsets and service package, they are also waiting for greater network coverage and network quality improved. In view of this, the growth of Chinese 3G users is slower than expected so far.
In order to improve the value of user ARPU, the three operators are targeting high-end customers. Therefore, China Telecom is likely to introduce a smart phone. In a interview of Ovum recently, China Telecom said that they will adopt a similar strategy with China Mobile, it is that using the Android platform to attract the cell phone manufacturers (cell accessories)
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Page Updated Last on: Oct 21, 2011