Wilderness guiding company spreads its wings.

May 17, 2011 - PRLog -- 70 Degrees North is announcing the expansion of its online presence this week with a multilingual website which is sure to appeal to a wider audience. “The expansion of the 70north.co.uk  website to include pages in Norwegian, Swedish, Danish, Finnish and German is very welcome to us because we wish to seek customers from all over Europe” says owner Stewart McNab. “This is a big step for the business. We are right on the doorstep of most Nordic countries and with good flight connections and the euro it makes things easy for the visitor. It also makes sense for us as we trade in euros because we don’t lose out when invoicing in pound sterling, although our primary customer base is still in the U.K.”
A fluctuating euro/pound exchange rate can make price setting for the UK very difficult for European based companies.
Stewart continues by pointing out that Finland is particularly popular with German travellers. “We are very pleased that the website is available in German as the freedom to explore the Finnish landscape is quite an experience when you live in countries such as Germany where the land is mostly privately owned and restricted”. Finland’s positive attitude to the outdoors and land access is highlighted in their law of “everyman’s right” which gives almost complete access to the land for those travelling by foot, bicycle, canoe or skis. One can also pick wild mushrooms and berries and even sell them tax free.
The website was translated by a high quality translation company in the south of England. Stewart explains: “I met with the company face to face and we discussed the structure of the new site and how to make the project happen in the most effective and efficient way. It paid off to use professionals and the site now looks great”.

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70 Degrees North runs fantastic events in the beautiful and wild nature of Finland. From trekking in the wilderness of Lapland and survival courses in Eastern Finland amongst bears and wolves to fantastic unique survival stag weekends.