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Panda Security’s 2012 Beta Program Hits Record Participation Thanks to Social Media
- The 2012 beta campaign has hit a new record as participation increased by 125 percent compared to data from the company’s 21 year-history
Bracknell, May 17th, 2011:
Panda Security’s 2012 Consumer Beta Program (http://www.pandasecurity.com/
The beta campaign will remain open until May 31st for users to download the product from the Panda Security Beta Zone (http://www.pandasecurity.com/
Beta testers suggesting the most helpful improvements will be entered into a draw to receive one of a number of Amazon gift certificates, with all participants offered a generous 50 percent discount on the final version of the 2012 products when available.
“Ever since we launched our social media promotion strategy” explained Yolanda Ruiz, Panda Security Global Marcom Director, “we set ourselves very ambitious goals. Establishing communication with users in a fully decentralised way, through our international network of teams across 61 countries with the logistical challenges posed by language, cultural differences, access to our CIT systems, etc. In order to increase brand awareness, improve customer service through social networking, involve members of our community in new developments and develop an integrated B2B, B2C and Web marketing strategy that helps us boost our campaigns’ ROI and KPI metrics. So far the results have been excellent.”
Panda Security is continuously interacting with its user community through promotions, competitions and other initiatives. To participate, users just have to become fans of the company’s corporate profile on Facebook or Twitter, or join the technical support forum.
A Successful Social Media Strategy
Panda Security launched its social media strategy in September 2008 as a natural evolution of its online strategy aimed at increasing brand awareness and business opportunities through the Internet. At present, the company has 31 international community managers working for 61 countries, all of them centrally managed and coordinated in order to execute a common strategy worldwide (with local tactics).
Panda Security is currently present on Facebook (with multiple international accounts), Tuenti (in Spain, as well as on other local social networking sites), Twitter (with several international accounts), YouTube, Vimeo and MetaCafé (multimedia content); SlideShare and Flickr (graphic materials and presentations)
“We combine multiple corporate profiles in various languages with internal figures we call ‘Brand Ambassadors’
“As for quantitative results, if we take all of the accounts managed by the company on multiple social networking sites, we can be talking of a direct audience of 500,000 people and a reach of over two and a half million people. Also, the traffic to our website coming from social networking sites has increased by 300 percent (and more sometimes, as in the case of our free antivirus application Panda Cloud Antivirus (http://www.cloudantivirus.com).
There is also a new Beta of the free Panda Cloud Antivirus (http://blog.cloudantivirus.com/
There is also the chance for keen beta-testers to win Amazon vouchers.
Part of the success consists of integrating this strategy into that of the rest of the company. For social media actions to be successful they must be integrated into the company’s strategic plan for B2B, B2C and Web marketing initiatives (including SEO and SEM), technical support, etc. This, together with the definition of some very clear objectives, is leading us to success”, concluded Ruiz.
About Panda Security
Founded in 1990, Panda Security is the world’s leading provider of cloud-based security solutions, with products available in more than 23 languages and millions of users located in 195 countries around the World. Panda Security was the first IT security company to harness the power of cloud computing with its Collective Intelligence technology. This innovative security model can automatically analyze and classify thousands of new malware samples every day, guaranteeing corporate customers and home users the most effective protection against Internet threats with minimum impact on system performance. Panda Security has 61 offices throughout the globe with US headquarters in Florida and European headquarters in Spain.
Panda Security collaborates with Special Olympics, WWF and Invest for Children as part of its Corporate Social Responsibility policy.
For more information, visit http://www.pandasecurity.com/
Tel. 0844 335 3791
Panda Security (UK) is part of the Panda Security SRL company group. © Panda