Magic City Entertainment Forms Partnership With Xin Yi Management (Shanghai)

May 17, 2011 - PRLog -- Magic City Entertainment, a regional leader in entertainment development and operations, announced it has formed a partnership with Xin Yi Management (Shanghai) Ltd., to provide local development, marketing and operational assistance for the lucrative Chinese hospitality and entertainment markets. Supporting the company’s ongoing strategy to deliver branded entertainment solutions designed to meet the growing demand for innovative concepts on the Mainland. The new partnership in China will be called Magic City Group China (MCGC).

With an affluent population well over 150 million consumers, the need for reliable, well-known and operationally sound branded and independent entertainment solutions is vital.

From leading brands to new concepts, MCGC will be working with some of the best in the business to provide great ideas and brilliant concepts throughout China. The development of several concepts is already underway and significant interest has been generated according to initial reports.

In contrast to static entertainment operators, one of the compelling benefits to branded entertainment solutions is the implementation of refined operational models as well as significant brand recognition. Another compelling benefit is the use of a readily available network of performing artists and internationally renowned DJs.  These benefits are nearly impossible to experience with static entertainment operators.

“The Magic City and Xin Yi partnership will create innovative solutions to address the continuing growth in China’s entertainment and hospitality sectors,” said Amy Steele, Director at Xin Yi. “Providing entertainment solutions that include branded concepts for the vast number of affluent Chinese enables Magic City China Group to enhance the guest experience and increase our venues’ competitive advantage".

"Magic City Group China will provide best-in-class options for the demanding entertainment environment,” said Michael Evans, Partner at Magic City Entertainment. “Together we have developed a unique solution which allows long-term sustainability, reliable service and a much lower risk factor than other players in the local market."

The Magic City Group China partnership includes commitments from several global entertainment players and brand providers to furnish MCGC with complete solutions for the Chinese market as well as MCGC developing its own proprietary concepts.   This “total solution approach” allows MCGC to market a one-stop shop for those seeking innovative entertainment solutions.

Contacts
Magic City Group China
MEDIA CONTACT:
info@magic-city-entertainment.com
or
CLIENT/INVESTOR CONTACT:
china@magic-city-entertainment.com

About Magic City Entertainment (Magic City)
Magic City Entertainment is a full service regional entertainment development and operations company with strong connections to international entertainment brands that creates themed entertainment environments including indoor/outdoor theme parks, upscale and full-service restaurants, high-end bars and nightclubs, live shows, special events and attractions.  Magic City provides total turn-key services from concept to opening day and beyond as well as offering individual services such as conceptual and technical design, project management and master planning.

About Xin Yi Management (Shanghai) Ltd.
Xin Yi Management (Shanghai) Ltd., a company located in Shanghai, China specializes in developing and operating entertainment and food and beverage venues for the Chinese market. Xin Yi employs Western management techniques and its team of internationally trained and local staff to bring unique and innovative entertainment venues to China. In addition to many turnkey venues created for markets throughout Asia, Xin Yi's portfolio includes such high-profile projects as the 2005 World Fair (Aichi, Japan) and 2010 World Fair (Shanghai, China).

About Magic City Group China
Magic City Group China, a partner company of Magic City Entertainment and Xin Yi Management (Shanghai) Ltd., is located in Shanghai, China and charged with "bringing the next level in urban entertainment and nightlife" to urban centers throughout China. From new concepts to internationally recognized brands, Magic City Group China uses western management techniques and internationally and locally trained staff to blend together the Chinese market with innovative spaces, the best designers, internationally renowned DJs and world-class performers. Magic City Group China offers complete and turnkey solutions to provide best-in-class options for the demanding entertainment environment developing in China.