Montana Added to Record-Breaking 'I AM EQUAL' Tour

History-making photo project adds stop in Helena for world record-breaking world tour.
May 16, 2011 - PRLog -- Helena, MT - Citizens of Helena will have an opportunity to take part in the record-breaking global photo campaign for human rights, equality, civil liberties, and humanitarian issues when the 'I AM EQUAL' project makes a stop at The Capital Hills Mall on 31-MAY-2011 as part of the 175 city world tour.

"We're very excited to be bringing the 'I AM EQUAL' project to Montana, and highlight the incredible work that is being done by this community to improve the lives and protect the most vulnerable among us," explains project founder Jason Beckett. "Too often, smaller cities like Helena are overlooked for projects of this magnitude, but we believe the work and compassion of this community deserves as much recognition as any other city, big or small."

Participation is as simple as stepping in front of the camera with a temporary tattoo on the palm of your hand and smiling on behalf of the issues and causes you are most passionate about. Taking part in the project is free and open to the public so that individuals, families, friends, coworkers, clubs, groups, and organizations can use this historic project to showcase the issues that are facing our communities as well as the work that is being done to make a difference for the cause.

"Participants are from all walks of life and are shining a light on a host of issues when they step in front of my camera," explains project co-founder and photographer Matt Spencer. "Some are taking a stand for women's rights or ending domestic violence, while others may be protecting children or fighting for legal reform. There are individuals representing mental and physical disabilities, and others who are working for conservation and environmental causes. All of these and countless more will come out to be part of history and help us break the world record for the largest photo project, ever."

While there are countless issues and causes the 'I AM EQUAL' project has come to represent, the real purpose of the campaign is to celebrate the people who are making our communities better. Photos will be taken from 3:00pm until 9:00pm and require less than 5 min. from start to finish.  Anyone can get a photo by coming to the Capital Hill Mall with a brightly colored shirt and a passion to help break the world record and be part of history. The project is open to all ages but participants younger than 18 will need a parent or guardian present to complete the registration process.

"We're excited to include Helena in this project and see how the community comes forward to make history and show the world what they stand for," says Beckett. "In the end, these photos will come to represent the passion and commitment of this community and show that small cities are making a big impact for the world."


The I AM EQUAL PROJECT was created by Jason Beckett and fashion photographer Matt Spencer in an effort to empower individuals to speak out about the causes that inspire them. The project goal is to capture more than 100,000 photos of people from all walks of life with the “I AM EQUAL” logo emblazoned on the palm of their hand as a symbol of their commitment to stand up for their rights, and the rights of others around the world. Ultimately, all the photos will be gathered together to create the world's largest photo mosaic composed of 2in. photo tiles and covering more than 8,000 sq/ft.

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Tags:I Am Equal, Matt Spencer, Jason Beckett, Helena, Equality, Photo Project, World Record, Westin
Industry:Entertainment, Non-profit, Photography
Location:Helena - Montana - United States
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