Record Breaking 'I AM EQUAL' Project Visits Canada

History-making photo project for human rights & equality to make stop in Calgary.
May 16, 2011 - PRLog -- Calgary, AB - For the first event outside the United States, the record-breaking 'I AM EQUAL' photo campaign will come to Calgary, Alberta to shine a light on the human rights, equality, civil liberties, and humanitarian work being done in Canada by taking photos of hundreds of individuals from all walks of life who are standing up to make a difference in the community and around the world.

"We're very excited to be bringing the 'I AM EQUAL' project to Canada, and showcase the compassionate work that is being done by people from all walks of life to improve our communities, and protect the most vulnerable among us," explains project founder Jason Beckett. "Calgary has a rich history of service, outreach, and conservation that this project was made to showcase, and we expect a great response from the community."

Participation is free and open to the public when the project comes to The Westin Calgary on 28-MAY-2011. From 11:00am until 9:00pm individuals, families, friends, coworkers, clubs, groups, and organizations are all welcome to step in front of international fashion photographer Matt Spencer's camera to make history for their favorite cause or social issue.

"Participants are shining a light on a host of issues when they step in front of my camera," explains project co-founder and photographer Matt Spencer. "Some are taking a stand for women's rights or ending domestic violence, while others may be protecting children or fighting for LGBT rights. There are individuals representing autism or disabilities, and others who are working for conservation and environmental causes. All of these and countless more will come out to be part of history and help us break the world record for the largest photo project, ever."

While there are countless issues and causes the 'I AM EQUAL' project has come to represent, the real purpose of the campaign is to celebrate the people who are taking an active role in making our communities better. Participation takes less than 5 min. and anyone can get a photo by coming to the event  with a brightly colored shirt and a passion to be part of a global movement for human rights. The project is open to all ages but participants younger than 18 will need a parent or guardian present to complete the registration process.

"We're excited to see the people of Calgary come forward to make history and show the world what they stand for," says Beckett. "In the end, these photos will come to represent the passion and commitment of this community to make the world a better place through service, outreach, and education."


The I AM EQUAL PROJECT was created by Jason Beckett and fashion photographer Matt Spencer in an effort to empower individuals to speak out about the causes that inspire them. The project goal is to capture more than 100,000 photos of people from all walks of life with the “I AM EQUAL” logo emblazoned on the palm of their hand as a symbol of their commitment to stand up for their rights, and the rights of others around the world. Ultimately, all the photos will be gathered together to create the world's largest photo mosaic composed of 2in. photo tiles and covering more than 8,000 sq/ft.

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Tags:I Am Equal, Matt Spencer, Jason Beckett, Calgary, Equality, Photo Project, World Record, Westin
Industry:Entertainment, Non-profit, Photography
Location:Calgary - Alberta - Canada
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