Breakfast Cereals in India

May 16, 2011 - PRLog -- Furthermore, with active education campaigns about breakfast cereals more urban consumers are aware of and appreciate the convenience of breakfast cereals instead of their traditional breakfasts. In addition, company efforts to penetrate smaller urban cities, such as Kellogg India launching Kellogg’s Corn Flakes Kpak variant which was priced at Rs10...

Breakfast Cereals in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Bread, Cakes, Hot Cereals, Pastries, RTE Cereals, Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Breakfast Cereals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Content:

List of Contents and Tables
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Breakfast Cereals by Category: Volume 2005-2010
Table 2 Sales of Breakfast Cereals by Category: Value 2005-2010
Table 3 Sales of Breakfast Cereals by Category: % Volume Growth 2005-2010
Table 4 Sales of Breakfast Cereals by Category: % Value Growth 2005-2010
Table 5 Breakfast Cereals Company Shares 2005-2009
Table 6 Breakfast Cereals Brand Shares 2006-2009
Table 7 Sales of Breakfast Cereals by Distribution Format: % Analysis 2005-2010
Table 8 Forecast Sales of Breakfast Cereals by Category: Volume 2010-2015
Table 9 Forecast Sales of Breakfast Cereals by Category: Value 2010-2015
Table 10 Forecast Sales of Breakfast Cereals by Category: % Volume Growth 2010-2015
Table 11 Forecast Sales of Breakfast Cereals by Category: % Value Growth 2010-2015
Executive Summary
Packaged Food Sees Recovery in Growth in 2010
Health and Wellness Products Start Emerging in the Market
Domestic and Multinational Companies Drive Growth
Supermarkets and Hypermarkets Are Becoming More Popular
Packaged Food Expected To See Healthy Growth in the Future
Key Trends and Developments
New Launches Strive To Be Perceived As Healthier Options
Urbanisation Drives Growth in Packaged Food
Private Label Brands Increase Penetration
Consolidation of Packaged Food Regulatory Framework
More Sophisticated Products Geared for Deeper Penetration
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Trends
Competitive Landscape
Prospects
Market Data
Table 12 Sales of Packaged Food by Category: Volume 2005-2010
Table 13 Sales of Packaged Food by Category: Value 2005-2010
Table 14 Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 15 Sales of Packaged Food by Category: % Value Growth 2005-2010
Table 16 Sales of Packaged Food by Region: Value 2005-2010
Table 17 Sales of Packaged Food by Region: % Value Growth 2005-2010
Table 18 Sales of Packaged Food by Rural-Urban % Analysis 2010
Table 19 GBO Shares of Packaged Food 2005-2009
Table 20 NBO Shares of Packaged Food 2005-2009
Table 21 NBO Brand Shares of Packaged Food 2006-2009
Table 22 Penetration of Private Label by Category 2005-2009
Table 23 Sales of Packaged Food by Distribution Format: % Analysis 2005-2010
Table 24 Sales of Packaged Food by Category and Distribution Format: % Analysis 2010
Table 25 Forecast Sales of Packaged Food by Category: Volume 2010-2015
Table 26 Forecast Sales of Packaged Food by Category: Value 2010-2015
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2010-2015
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2010-2015
Foodservice - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 29 Foodservice Sales of Packaged Food by Category: Volume 2005-2010
Table 30 Foodservice Sales of Packaged Food by Category: % Volume Growth 2005-2010
Table 31 Forecast Foodservice Sales of Packaged Food by Category: Volume 2010-2015
Table 32 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2010-2015
Impulse and Indulgence Products - Key Trends and Developments

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