 How Big is the Home Health Market?Brazzell Marketing Agency recently released a free report that quantifies the size of the home health market. Home health sees roughly 6.2 million patients per year.
They used Medicare databases such as billing records, cost reports, and OASIS records to reach their conclusions. In the first half of 2010, 10,608 home health agencies saw Medicare patients. Gary Brazzell, of Brazzell Marketing Agency, states, "There are many more Medicare certified home health agencies than those ten thousand, but we tried to focus on the agencies that were actually seeing patients. So many agencies get certified to bill Medicare and then never see more than a handful of patients." Home health sees roughly 6.2 million patients per year. That this is only 2% of the U.S. population. Researchers estimate that in any given month, only 0.2% of the population will start a home health episode. The report goes on to list the number of home health agencies in each state, and it compares that number to the population of each state. Thereby the report gives a measure of competitiveness of each state's home health industry. The free report contains much more research about the home health care industry, home health marketing, and home health management. It is available for free download from this page: http://brazzellmarketing.com/ # # # Brazzell Marketing Agency specializes in Home Health Care Marketing, Physical Therapy Marketing, Hospice Marketing, and the marketing success of other referral-based health care providers. Check out our free Referral Doubling Strategy presentation. End
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