The Top 20% of Home Health Agencies Control 77% of the Business

May 13, 2011 - PRLog -- A recently released report from Brazzell Marketing Agency shows that the majority of the skilled home health industry is controlled by 20% of the nation's home health agencies.  The top 20% of home health agencies see 77% of the nation’s home health patients.  In other words, 80% of the nation’s home health agencies see only 23% of the nation’s home health patients.  The full report is available as a free online resource: http://brazzellmarketing.com/Home-Health-Cost-Reports.html

Gary Brazzell, of Brazzell Marketing Agency states, "This fact should serve as a word of caution to lightly funded entrepreneurs looking to break into the skilled home health care market.  Multiple business magazines have listed home health care as a top place for entrepreneurs, but those sources typically fail to mention the fact that the majority of the market is controlled by well-entrenched competitors."

The newly updated report, Home Health Care US Review (2011), points out that this is a national trend, but that the trend does not hold true in all local markets.  There are multiple markets in the U.S. where a number of top home health agencies share the market fairly equally.  The report goes on to explain how to get the local market data for market analysis.

http://brazzellmarketing.com/Home-Health-Cost-Reports.html

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Brazzell Marketing Agency specializes in Home Health Care Marketing, Physical Therapy Marketing, Hospice Marketing, and the marketing success of other referral-based health care providers. Check out our free Referral Doubling Strategy presentation.