selects Big Brothers Big Sisters of Greater Miami as their May Charity of the month. awards Big Brother Big Sisters of Greater Miami as the May Charity of the month and promises to help raise awareness for the more than 1000 children awaiting a mentors in the greater Miami area.
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* Miami - Florida - US

May 12, 2011 - PRLog --, the local Miami-based online daily deal site, selects the Big Brother Big Sisters of Greater Miami, as the recipient of the May Charity of the Month.  Each month, MyCotorra donates $1 from every deal to a local charity.  
This month MyCotorra sponsored the 10th Annual NOVO Awards where nonprofit organizations are honored for their innovative excellence.  “This month we chose the recipient of this year’s winner as our May Charity of the Month because as most of our subscribers know, children in need is something that hits close to home.  Most of our subscribers who are mothers work hard every day to give our children the love and attention that they need to survive in today’s word.  Most of us are blessed to not have our own children in need of the services that this organization offers so it is our responsibility to support any organization who will mentor the children in our community that are in need” says, Rosie DeRosa, Founder and Director of the Charity of the Month program.

Established in 1958, Big Brother Big Sisters of Greater Miami is a donor and volunteer organization that provides mentors/role models for at-risk youth from the ages of 5 to 18.  It is through their one-on-one relationships with caring adults and volunteers that these at-risk children have hope for the future.
Their School-to-Work program lifts high school students from the cycle of failure and exposes them to workplace environments by matching them with mentors to help them stay in school and make a successful transition into work.  This program has helped raise academic achievement and graduation rates significantly.

“We are very grateful to MyCotorra for the recognition and we are pleased to have their support as they use the power of word of mouth to create an awareness among their subscribers of families in the community to not only help our organization every time they purchase a deal on MyCotorra but also but also help us recruit more volunteers to become Big Brothers and Big Sisters for the 1,000 children in need of a positive role model at the present time, says Lydia L. Muniz, President and CEO. is a hyper-local daily deal site that features a daily deal on local activities, restaurant and services in local South Florida communities.  MyCotorra improves on the daily deal model by offering deals that are more geographically targeted and relevant in scope to its subscribers.  MyCotorra knows its audience well and offers deals that are relevant and focus on the family and children.
MyCotorra also offers affinity programs to local schools, non-for-profits and charity foundations in order to  create a new tool for raising funds and awareness for their causes. knows its families well and caters to their needs while working with the local merchants making sure that the deals are a “win win” for all.   The name MyCotorra is a nod to the Hispanic heritage of the owners and the large number of Hispanics residing in South Florida.  Simply said a Cotorra is a “chatty parrot” that helps spread the word…as in word of mouth marketing, one of the most effective forms of advertising available.  Plans are underway to expand into neighboring communities.

# # # is Miami's local neighborhood daily deal site bringing families and their children deals on fun places to eat and play. They donate $1 from every deal every day to local charities that are nominates by their very own flock of subscribers. To be part of the flock all you have to do is go to and sign's free!
Source:Rosie DeRosa
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Tags:Deals, Us Hispanic, Charity, Big Brothers, Big Sisters, Coupons, Miami, Daily Deal, Family
Industry:Deals, Coupons, Advertising
Location:Miami - Florida - United States
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