Brand Experts Support Business & Environment Awards
Actively taking an interest in the environment makes business sense, according to a Dorset-based firm of brand consultants.
RT Media managing director, Ross Thornley said: "The purpose of The Business & The Environment Best Practice Awards is to demonstrate that taking a lead environmentally will give companies a competitive edge and that it is not something which should be driven by compliance. The process needs to be proactive and embracing, not reactive and box-ticking. These Awards will identify and recognise companies which demonstrate such credentials.”
“These Awards differ in two key ways. First, unlike most award schemes, businesses and organisations do not pay an entry fee, or even submit an entry themselves – they are identified by an independent panel and selected from a range of categories relating to business process, and the market sectors that have most influence on the region's economy. These include retail, construction, built environment, logistics, manufacturing, leisure and tourism, print and packaging, food, and business services.
“Second, the independent panel comprises academics, experts from industry bodies, government representatives, industry bodies, and environmental and sustainability consultants to advise on both the categories and criterion for the awards, as well as judging, to ensure that the interrogation process is robust and the winners are indeed deserving. The idea is to get right under the skin of organisations that are working positively for the environment and recognise those who have not just embraced environmental policy, but who are actively involved in doing something about it at every level.”
Thornley adds: "How a company addresses the environment has an influence that flows beyond its business. If employees sense that its attitude is cosmetic, then that can condition their behavioural response to the environment. On the other hand, a brand that embraces environmental responsibility will not just improve corporate credibility, but also performance. Taking care will be a mantra which influences not just environmental considerations, but customer service and an understanding on the part of employees of business process efficiency."
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