MySocialNightlife.com Secures Seed Capital, Launches Public Beta of Venue Management Platform

May 11, 2011 - PRLog -- LOS ANGELES, CA (May 10, 2011) – MySocialNightlife.com, a leading web-based technology platform for the nightclub and bar industry, has secured seed funding from an undisclosed angel investor.  The initial capital investment will enable the company to formally launch public beta trials for key constituent groups, which include Los Angeles, California, and Las Vegas, Nevada nightclub, bar, and event venues.
For the past twenty-four months, MySocialNightlife.com has been testing its consumer-facing platform among a small group of nightlife enthusiasts in order to understand the behavior of the industry’s target demographic.  So far, the testing has proven effective and has provided insights allowing the company to build a robust back-end venue management solution.  The web-based, social media-integrated system will change the way organizations promote their offerings, super-serve their customers, and manage the overall nightlife experience.
"MySocialNightlife.com is breaking new ground in entertainment and social networking,” remarked Danny Chasan, Co-founder of Creator Entertainment Group.
Added his partner, Ben Farrell: “This amazing organization is bettering the nightlife experience through a much needed technology platform.  They are a pleasure to deal with and we look forward to many years of joint success.”
To date, features of the MySocialNightlife.com consumer-facing platform allow users to:
•   Manage and engage other nightlife-enthusiasts in a niche, social networking environment
•   Plan their nightlife experience through access to an up-to-date database of venues, DJ appearances, promotions, and live events
•   Share their experiences and location updates with those outside the MySocialNightlife.com platform through syncing capabilities with key social networks
Additionally, venue management features will include the ability for users to:
•   Automate guest list management
•   Manage table reservations
•   View and analyze reports on guest and table sales performance
•   View and analyze reports on promoter and VIP host performance
•   Improve customer service and follow up opportunities through message automation
•   Track visitors to a specific venue
•   Offer incentives for return customers
Future plans include an iPhone mobile application, which will include all web-based version features plus several location-based technology and social media features.  The company anticipates a Summer 2011 release.
For more information or to schedule a demo with MySocialNightlife.com, please contact Co-founder Artin Nazarian: Artin[at]MySocialNightlife.com or 818-726-0398.
About MySocialNightlife.com
MySocialNightlife.com is a web-based technology platform providing a 360-degree solution for the nightclub and bar industry. Digital entertainment professionals Artin Nazarian and Michael Merrill founded the company in 2009. Their combined experience of working with major motion picture studios and experiencing the best of Los Angeles, Las Vegas, and Miami nightlife was the driver behind MySocialNightlife.com.  By combining location-based, social media technology features with a streamlined web-based venue management solution, the platform offers a “hub” for consumers who seek premium nightlife experiences and businesses that offer promotions, events, and the best of the nightclub and bar scene.