Smales Order Is A Big Catch for Windsor

May 11, 2011 - PRLog -- The deal consists of supplying eight forklifts, including three Doosan electric counter balance B20T’s, three ride-on powered pallet trucks, two reach trucks, for use in their Hull warehouse.

F Smales pride themselves on the strong relationships they have established with their reliable suppliers. These relationships ensure continuity and quality of supply which is vital for the food industry.

When the company recognised their need for new materials handling equipment they realised they needed a supplier who upheld the same values and level of service as them. Having being a trusted supplier for over five years, Windsor Materials Handling was the only and obvious choice.

Using a large fleet of temperature controlled national distribution vehicles, Smales ensure their produce arrives in the best possible condition. Long distance vehicles travel up and down the country from Monday to Friday, making over 90 drops per vehicle at various fish and chip shops and wholesalers, providing for over 23% of the nation’s fish and chip shops.

Operating in such a rigorous and fast paced environment where the temperatures of the cold store can be as cold at -25 °C, the forklifts used in the distribution centres are worked on non-stop, and cannot afford to be out of action. Thus the need for fast, reliable trucks is essential for the business.

When asked what it was that made Windsor a cut above the rest, the words that kept echoing back were reliability, excellent local service and commitment to their customers.

“Windsor’s level of service has always been just great. They really have taken the time to understand what our business is about, and what we need from our trucks. With Paul Williams and the team advising us, we feel they add a real personal touch to the work they do for us.” Said Darren Dixon, senior operations manager, “If we ever have any problems with our trucks, there is always a local expert both in sales and service at the end of the phone to speak to and help us resolve any situations and send someone out the same day.”

Windsor’s sales manager, Paul Williams explained how the two companies have established such a rapport, said Paul:  “As Smales have been a loyal customer for many years, we have developed a great working relationship, and developed an understanding of the specific product qualities they need from their forklifts. We understand the knock on effect that occurs if one of their trucks suddenly breaks down, and how it not only affects their business but also their clients’ business. Our job is to provide them with reliable trucks that deliver cost effective and efficient solutions to their material handling needs.”

Stephen Burton, Managing Director at Windsor understands how important it is that local businesses in the area support each other, said Steve: “As we grow it is imperative that we continue to strengthen our relationships with local organisations, we understand local businesses because we are one.”

“Delivering a first class service is at the heart of our business, and we consistently aim to please the people we value the most, our customers. We do this by providing quality, reliable products, teamed with a local direct support network and after sales service that is unrivalled. Our service managers are fully-trained engineers capable of giving customers the best possible advice and service, and we are never too far away.”

Established in 1977 Windsor has developed into one of the largest independent forklift and materials handling equipment companies in the UK.

Thanks to technological developments Doosan now offer an impressive range of electric counterbalance trucks. Robust and reliable, with zero emissions and a lower cost per hour of operation than diesel or gas models, these trucks are really the best choice for warehouses, manufacturing applications for indoor or outdoor applications.