RuffleButts featured on the Today Show as color blocking trend for kids

May 11, 2011 - PRLog -- As expert Jill Martin shared her tips on the spring color blocking trend with Natalie Morales, she explained, “This is a great way to dress up your little one and get in on the trend.” The popular line of ruffled diaper covers has been quite the hit with little ones around the world, including the Hollywood crowd. With their adorable rear ruffles, moms and kids alike just can’t get enough of RuffleButts. As a mom of 2 boys, Morales may not be able to get in on this RuffleButts trend, but her first response as she approached the frilly apparel on the segment, “Love this!”

RuffleButts, Inc. (www.RuffleButts.com) CEO and Designer, Amber Schaub, was honored to see her creations on the Today Show. Also spotted on the Ellen DeGeneres Show, American Idol and TMZ, Amber is delighted to see the ruffled diaper cover of her childhood coming back as a staple in the wardrobes of babies around the world. “It is so wonderful to share smiles on a daily basis…and who can look at a little ruffled baby booty without a huge grin,” says the entrepreneurial mom.

With less than four years in business, RuffleButts Inc has experienced extraordinary growth. Now available in more than 20 countries, including Nordstrom and Von Maur here in the US, the apparel company has expanded from ruffled bloomers to cover everything from head to toe for infants and toddlers. Their precious line of frilly swimwear sold out in less than three weeks upon its debut!

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RuffleButts, Inc. is a children’s apparel company based out of Charlotte, NC. The RuffleButts line of fun & frilly creations for infant and toddler girls is available directly through their website, as well as in boutiques around the globe and select Nordstrom and Von Maur Department Stores nationwide. With apparel that is unique yet timeless, feminine and modern, the line is designed by Owner and Founder, Amber Schaub. RuffleButts is well known for their foundation RuffleButt Baby Bloomer, which is available in more than 20 different color and fabric options. Also available in the line is a wide variety of mix-n-match tops, ruffled-bottom pants, dresses, and RuffleButt Swimwear. RuffleButts was created with the intention of spreading smiles around the globe, and the company finds great joy in sharing these frilly creations with little angels everywhere. The corporation also donates a portion of profits to charitable organizations, primarily those focusing on children.