Media coaching expert teaches business people how to profit from publicity and media exposure

May 10, 2011 - PRLog -- Not just entertainment celebrities are shamelessly using it to their promotional advantage, more and more serious business people have discovered that media exposure can bring them a competitive advantage nobody can buy.

Unless you are already a celebrity or a naturally born talent, the question is “how to” do it. You don’t have to reinvent the wheel – at least by yourself. Experienced media communications experts can teach you in a few days all the “tricks” needed to become a “media personality” – or at least profit from your media exposure personally and financially. Professional media coaching does not cost an arm and a leg and might be the best investment you ever made.

One of the leading media communications experts on the US market is SkyPress Media owner Pierre A. Kandorfer, Ph.D., who has done in his career pretty much everything from a newspaper reporter – to a director of programming of nationwide TV broadcasting corporation; from a TV commercial to several movies; from a screenwriter to a producer and director. Many of his media and other books are among bestsellers.

While some big corporations employ dozens of people who work virtually 24/7 to improve their media appearance and public image - many (mostly smaller and mid-size) companies are practically unable to "sell" themselves in the arena of public opinion.

Today’s public life is congested with conflicting, opposing, often-radical political agendas, far-reaching business and philosophical ideas threatening our way of life – and sometimes our very own existence. If you do not compete in the war of public opinion, you already have lost half of the game. The “wait-and-see” attitude may produce the first nail on your coffin, and just “reacting” to ideas from your competitors or enemies makes you a second-class player. You deserve better!

Why are virtually all relevant companies and organizations spending millions of dollars for their marketing and advertising? In order to increase their name recognition. However, only PR also increases your credibility. If your customers read about your firm, products or organization in the editorial section of your newspaper, this also increases your importance and your public image.

Ask people who use PR successfully how much their favorable media coverage influenced their ability to approach new areas of activity. The favorable impression on you offers you the opportunity to open new doors shut to you before.

Pierre A. Kandorfer wrote, produced and directed hundreds of TV programs around the world, wrote eight books and thousands of articles, hosted thousands of TV programs nationwide, consulted dozens of major US and Int'l corporations, taught TV & Film in Europe (Adjunct Professor position) and is considered one of the leading media & communications experts with international experience.

Complete information is available at SkyPressMedia.com.

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