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Neuroscience and Localization Expertise:TranslateMedia announces partnership with Mountainview
Neuroscience and Localization Expertise to deliver engagement TranslateMedia announces partnership with Mountainview Learning
Mountainview provides custom research to assesses human emotive and cognitive responses to external stimuli, performing audience testing and data analysis using advanced neuro-cognitive techniques, including eye-tracking, electroencephalograms (EEG), and functional magnetic resonance imaging (fMRI).
By tracking conscious and unconscious reactions to visual and aural stimuli, Mountainview are able to give brands and agencies scientifically grounded ingredients to include in their campaigns to maximise the defined audience’s engagement.
Evgeniya Petrova at Mountainview:
Multilingual production not only requires translation of text, but also adaptation of visual layouts and, in the case of multimedia products, adaptation of user experience and navigation methods. Providing effective, user-friendly navigation in several languages can be a real challenge. The correct use of the target language will build trust and engagement in the audience, whereas poor language can turn the audience off quickly.
By sharing resources Mountainview will gain access to TranslateMedia’
"This co-operation represents a step forward for us in our services. Now we can base our translations not only on the brief and the audience, but also on scientific research” says Matt Train.
TranslateMedia is a leading global language translation agency with offices in London, New York, Paris, Munich and Hong Kong. With a global network of over 5,000 professional language experts, TranslateMedia serves clients across a broad range of industry sectors, and develops web technologies to bring multilingual media effortlessly and cost-effectively to its customers. TranslateMedia was the single fastest growing media company on the Deloitte Technology Fast 500 EMEA 2010, and ranked 10th in the Media Momentum Europe top 50 for 2010.
About Mountainview Learning
Mountainview Learning is a leading training and research company comprised of expert neuroscientists, behavioural psychologists and business professionals. Mountainview works with major retailers, global brand owners, advertising agencies and Government in the UK and worldwide. Mountainview Learning offers high-tech neuro-cognitive research into advertising and marketing communication as well as cutting edge applied marketing training. By looking at how the brain reacts to an ad (rather than what the mind thinks of it), Mountainview’
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TranslateMedia is an award winning translations agency with offices across Europe, Asia and the US. The company specialises in translations for both the private and public sectors, employs over 3000 translators covering 80 languages and multiple sectors