re:creation Appoints Retail PR Experts Bottle PR to Boost Brand Communications

Bottle PR take on retail PR brief and brand communications for top-performing brand distributors re:creation
May 10, 2011 - PRLog -- Following a competitive three-way pitch Bottle PR, the Oxfordshire-based PR agency has been appointed to handle the PR brief and brand communications campaign for re:creation, the UK developer and distributor of toys, games, creative play and gifts.

re:creation are known as the company who first brought ride-on scooters to the UK.  Now their extensive brand portfolio includes Razor® scooters, pocket money toys, LEGO® Licensed products  and more adult-focused Monty Python® and Stylophone® ranges.  The brand also manages its own pro-scooter stunt team 'Team Razor'.

The brief will include media relations support, retail PR and brand communications strategy on a series of UK product launches, including the new 'Razor Graffiti Scooter'. Bottle PR is also tasked with boosting re:creation’s brand awareness among its core audiences through national media.
Karen Cooper, director at BOTTLE PR, commented: “With its revolutionary products and ambitious quirky personality, we are thrilled to be working with re:creation. With some amazing products to launch throughout 2011, we will be delivering some fantastic retail PR campaigns, combining both traditional and social brand communications. The whole team at Bottle is naturally very excited."
The agency will report directly to re:creation's Katy Fletcher. Katy said: “In a fast-changing industry that’s centered on what a young audience demands, it is critical for us to have a creative retail PR and brand communications agency like Bottle PR on board. The team operate with such enthusiasm, finesse and professionalism that we are certain Bottle will be a great fit with our ethos at re:creation.” 


Listed by PR Week as a top 120 UK PR agency, BOTTLE PR is home to a corking team of 25 PR consultants. Its award-winning retail PR and brand communications campaigns embrace both 'traditional' and digital PR disciplines for a diverse and enviable client base spanning consumer, business-to-business and technology sectors. BOTTLE PR's digital PR activity is headed by an industry-renowned social media and online expert.
With clear targets and KPIs, BOTTLE PR achieves fantastic PR results for its clients, yet appreciates its efforts must meet an organisation's business objectives.  Recent PR-driven business results include an 80% rise in year on year sales for a drinks client, an increase in website enquiries from 50 per day to over 3,000 for a utility supplier and a five-fold increase in awareness and understanding for a large public sector body over a six-month period.

For more information on BOTTLE PR and its growing client list please contact Nina Sawetz on 01865 882988, or email

For out of hours enquiries please contact BOTTLE PR on 07736 167877.

BOTTLE PR Limited, 33 Acre End Street Eynsham Oxford Oxfordshire OX29 4PF
+44 (0) 1865 882988

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BOTTLE PR is an award-winning, marketing communications consultancy with a deliberately diverse client base spanning consumers, business-to-business and technology, offering the full range bespoke PR and marketing communications campaigns.
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Tags:Brand Communications, Brand Communications Campaign, Retail Pr, Bottle Pr, Re-creation
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