Arctic Ease Signs Endorsement Deal With Professional Triathlete & Ironman Meredith Kessler

Arctic Ease signs first Endorsement Deal
By: Adrienne Alexander
 
May 10, 2011 - PRLog -- Phoenixville, PA – Arctic Ease cold therapy products announced today the signing of Triathlete and Ironman Champion Meredith Kessler to a multi-year endorsement contract. Kessler, who currently lives in San Francisco, grew up in Columbus, Ohio where she was a 4-sport athlete and was inducted into her high school's Athletic Hall of Fame. She then went on to receive a Division I athletic scholarship at Syracuse University where she participated in field hockey and track. After graduation in 2000, she used her graduation money to purchase her first triathlon bike and entered in a full Ironman (2.4 mile swim, 112 mile bike, 26.2 mile run) 2 weeks later.  

“I’m thrilled to join the Arctic Ease family and am eager to represent a brand that I find both inspiring and authentic,” said Kessler. “Given their quality products, support of charitable programs, and commitment to domestic manufacturing, I feel that Arctic Ease and I are a great fit.

“Meredith’s accomplishments as an athlete make her a great brand ambassador for Arctic Ease,” says Carol Forden CEO & President of Arctic Ease. “But it is her sincere passion and energy to give back to the community that inspires the entire company and makes her such a natural member of the Arctic Ease family.”

Kessler has competed in and came away with the title of “Champion” at the 2009 Vineman 70.3, 2009 Ironman Coeur D’Alene, 2009 Wildflower 70.3 (course record) and 2008 Ironman Arizona (course record).  She took Second Place at the 2010 Ironman Coeur D’Alene and 2010 Ironman St. George.  But later that year, Kessler was able to again snag the coveted title of Champion at the 2010 Ironman Canada.

Kessler is currently being coached by Matt Dixon MSc of Purple Patch Fitness and teaches at Velo SF, a downtown San Francisco cycling studio which is an efficient way to help her become a better cyclist.

About Arctic Ease
Arctic Ease, headquartered in Phoenixville, PA has the following mission: It is Arctic Ease®’s goal to enhance the treatment of soft tissue injuries, burns and edema whether induced by pharmalogical therapies, radiation or injury by being a premier, comprehensive resource for Cryotherapy (cold therapy).  Arctic Ease® will alter the first aid and sports medicine areas by: Offering products that are cold and provide clinical benefit without the need for pre-cooling or refrigeration and offering products that are scientifically designed to draw the heat out of covered areas; that are designed to maintain effective cooling of the affected area over an extended period of time, without restricting patients’ mobility. Arctic Ease also looks to offer products that are non-toxic, latex-free, biodegradable, “green” and safe for the environment. By offering the institutional and self-care market the ability to treat soft injuries and burns as painless, convenient and cost effective as possible, helps to place an impact on the skyrocketing healthcare costs and the pressures to contain cost.

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