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Presentation on social media by Steelhenge's Drew Gibson well-received at London BCI forum event
Drew Gibson, consultant and social media expert in Steelhenge's business continuity and crisis management team, recently spoke at a London BCI forum event on how to utilise social media as part of a crisis response.
By: Isobel Nicholas
"Drew's presentation focused on how to utilise social media as part of a crisis response," said Isobel Nicholas, Director of Communications for Steelhenge. "It was part of a seminar with the wider theme of 'Protecting Value and Reputation in a Crisis' and as active supporters of the Business Continuity Institute's efforts to bring together industry professionals to discuss such important topics, we were delighted that Drew had the opportunity to speak."
When asked how the attendees reacted to his presentation, Drew said; "Whilst some business continuity professionals consider it a passing fad and raised arguments about the impact social media can have on the crisis response, most delegates recognised that it can be a powerful means of communicating with consumers, protagonists or detractors, or equally a powerful source of information to develop a "from the coal-face" understanding of a situation and that it is changing the way opinions are being shaped in a crisis."
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Steelhenge Consulting provides end to end business continuity, crisis management and emergency planning services to a broad range of corporate clients internationally, as well as to UK Government Departments, local authorities, the European Commission and NGOs. Steelhenge also delivers specialist services in energy resilience, utility resilience, ICT continuity management, information security and sports event emergency management. Steelhenge has particular expertise in the preparation of people to perform effectively in implementing business continuity and recovery plans, and in communicating both internally and externally with stakeholders during a crisis.
Established in 2004, with offices in London and Salisbury, Steelhenge is the UK's leader in the delivery of bespoke emergency response training and incident management exercises for staff at all levels from the strategic through the tactical to the operational.