Highlights Louis Vuitton Most Valuable Luxury Brand For Sixth Consecutive Year

Luxury aggregator makes French luxury maker Louis Vuitton top feature story and dishes on list of ten most powerful luxury brands.
LV Men
LV Men
May 9, 2011 - PRLog -- (Atlanta, Georgia) -- today announced Louis Vuitton top feature story as the most valuable luxury brand for the sixth consecutive year. The luxury aggregator reports sources from Bloomberg Businessweek and Fashionista’s list of ten most powerful luxury brands. Citing when it comes to brand awareness and credibility luxury consumers hold a consistent perception for the Louis Vuitton brand.

The Millward Brown Optimor’s 2011 BrandZ study published today identifies that Louis Vuitton has a value of 24.3 Billion.  Louis Vuitton  is owned by Paris-based LVMH Moet Hennessy Louis Vuitton SA. This increase is up 23% percent from 2010.

According to CR Cataunya Ransom, a luxury PR veteran and Cofounder of the increase in Louis Vuitton’s brand value is no surprise. Ransom created as an new luxury aggregator designed to circulate authentic luxury living and lifestyle features in real-time. She says Louis Vuitton strongly engages with high-end consumers which allows them to control the luxury perception of their brand.

“This is truly an exciting time for the luxury industry and luxury media circulation will be a driving force,” stated CR Cataunya Ransom.

Continuing Ransom says other luxury brands ranking on the list of world’s most powerful luxury brands have different respected influences. Ransom feels that social media influences assisted newcomer number ten ranked Burberry with gaining access entry to the list for the first time. Further she stresses that second position ranked Hermes and fifth position ranked Cartier are tremendously adored by Chinese luxury consumers and this will likely have a major impact on their luxury brand values in the future.

Additionally, Ransom credits third position ranked Gucci as the pioneer for luxury brands online. Revealing that Gucci really gets online branding and knows how to connect with luxury consumers.

World’s Most Powerful Luxury Brands 2011:

1. Louis Vuitton
Last year’s ranking: 1
Overall Brand Value: Up 23% to $24.312 billion

2. Hermès
Last year’s ranking: 2
Overall Brand Value: Up 41% to $11.917 billion

3. Gucci
Last year’s ranking: 3
Overall Brand Value: Down 2% to $7.449 billion

4. Chanel
Last year’s ranking: 4
Overall Brand Value: Up 23% to $6.823 billion

5. Cartier
Last year’s ranking: 8
Overall Brand Value: Up 34% to $5.327 billion

6. Rolex
Last year’s ranking: 6
Overall Brand Value: Up 11% to $5.269 billion

7. Hennessy
Last year’s ranking: 5
Overall Brand Value: Down 7% to $4.997 billion

8. Moët & Chandon
Last year’s ranking: 7
Overall Brand Value: Up 7% to $4.570 billion

9. Fendi
Last year’s ranking: 9
Overall Brand Value: Up 7% to $3.422 billion

10. Burberry
Last year’s ranking: Unranked
Overall Brand Value: Up 86%

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