Joya, “The World’s Softest Shoe” Launches U.S. Campaign in SWFL at Ft Myers Running Shoe Store

Fort Myers running and orthopedic shoe store, Foot Solutions of Estero, will be one of the first stores in the U.S. to carry Joya footwear. Foot Solutions will be hosting a weeklong event from May 9th – May 14th to debut the product.
By: Foot Solutions of Estero
May 9, 2011 - PRLog -- Foot Solutions of Estero announced today that it will be one of the first stores to carry Joya footwear in the United States.  Foot Solutions will host an in-store event from May 10th-14th to debut the product. For more information about the event, visit, or for online shoe purchases, visit

Joya shoes were developed by Karl Mueller Jr., a Swiss shoe developer whose father invented the MBT shoe. Joya is being promoted as “the world’s softest shoe”, with a design that alleviates any pressure points on the foot and delivers a sensation of “floating”.  

Having launched only two years ago in Germany, this Swiss company is already doing business in 23 countries and is on pace to sell over 1 million pair in 2012. Already one of the most sought after shoes in Europe, Joya will soon be available in approximately 30  select comfort retail stores across the U.S.  Foot Solutions of Estero is the only retailer to have the shoes available in Southwest Florida.

According to Chris Cole, Owner of Foot Solutions Estero, “We are very excited and honored to be chosen as one of the first stores in the U.S. to offer this exciting new shoe. I am driven by a passion and desire to improve peoples’ lives through comfortable healthy footwear, and Joya gives me the ability to do that. With these shoes, people are able to experience the feeling of walking effortlessly on a concrete planet. You really have to try them to believe it, they are absolutely incredible.”

Foot Solutions of Estero will be hosting a weeklong event May 9th -14th as the official debut of Joya shoes in Southwest Florida.  Attendees will receive complimentary foot assessments and digital foot scans, as well as customized fittings.  Complimentary refreshments will be served, and special discounts will be featured on items throughout the store.

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About Foot Solutions:

Foot Solutions of Estero is part of a worldwide company with more than 240 franchise locations. They are devoted to helping their clients achieve better health through their feet and are a recognized leader in specialty footwear, orthopedic shoes, custom arch supports and inserts, footwear for diabetics and those suffering from foot conditions such as plantar fasciitis. They also specialize in alleviation of joint pain, and custom footwear for runners and golfers. Foot Solutions is the world's largest and No.1 ranked health and wellness franchise. For more information about Foot Solutions of Estero, visit or call 239-495-8911. To purchase overstock shoes online, visit
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Tags:Fort Myers Running, Fort Myers Shoe Store, Ft Myers Running, 5k, Joya, Online Shoes, Orthopedic Shoes
Industry:Apparel, Event, Shopping
Location:Estero - Florida - United States
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