In Material Handling, What You Say Online IS Your Reputation

Sam Richter offers tips for material handling professionals to manage their online reputation.
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Sam Richter
Online Reputation
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Material Handling


May 9, 2011 - PRLog -- The MHEDA Journal Online (, is the leading online magazine for the forklift, conveyor, storage & handling, and general material handling equipment industries. The 2nd Quarter issue of the magazine is online now and features articles focusing on customer service, branding, social media and managing your online reputation. The 56th Annual MHEDA Convention took place from April 30 to May 4 in Phoenix, AZ,  and featured speakers discussing the same topics.

One of the Convention’s keynote presentations was given by Sam Richter, a speaker and author based in Minnetonka, MN. Richter discussed managing your reputation on the Internet and how what you say, and what others say about you, can become your reputation. He offered tips for controlling the message that people see when they research your name on the Internet.

Richter also wrote an article for the 2nd Quarter issue of The MHEDA Journal titled “What You Say Online IS Your Reputation.” The article lays out the potential dangers that lurk beneath Web 2.0 and demonstrates how, if you’re not careful, the reputation that has taken decades to build can come crashing down in less than one second.

“What makes Web 2.0 so dangerous is that you can not only share information and distribute it on a global scale without the benefit of an editor, but worse, what you say online can be archived and searchable by anyone—forever. One online mistake can theoretically haunt you for the rest of your life,” says Richter.

Richter offers advice to live by before posting anything online or sending an email or text. Before pressing “send” or “post,” ask yourself if you would be embarrassed if what you have written was the lead headline in tomorrow’s newspaper. If the answer is yes, then you should not hit send. He calls this the Wall Street Journal Test.

To learn more about controlling your online presence and reputation, read the entire article on The MHEDA Journal Online.  The MHEDA Journal is published quarterly, in January, April, July and October. For more information, contact Chris Powers, editor of The MHEDA Journal, (315) 445-2347, email:

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Founded in 1954, the Material Handling Equipment Distributors Association (MHEDA) is the premier source for manufacturing knowledge, education and networking. Through its member journals (, e-magazines, newsletters and industry wiki (, MHEDA connects the manufacturers of storage & handling, lift trucks and conveyor equipment and distribution leaders for the purpose of delivering optimal solutions to the users of those products. MHEDA publications are the industry’s voice for all matters related to the latest technology and the most up-to-date processes spanning the movement and storage of all materials. A 501(c)3 organization, MHEDA members span all of North America.
Source:Chris Powers
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Tags:Online, Reputation, Sam Richter, Online Reputation, Branding, Social Media, Material Handling
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