INVISTA’s CORDURA® Brand Team On Location in the Fashion Capital
New Features in CORDURA® Denim Fabric Showcased at Denim by Premiere Vision Show in Paris
“The Denim by Premiere Vision show is the place to see and showcase the latest in denim designs, and it is an honor to participate for a second year,” said Cindy McNaull, global CORDURA® brand and marketing director. “CORDURA® Denim fabrics offer a range of excellent options for designers in search of stylishly durable and comfortable material to create fashions for virtually any application—
The new stretch CORDURA® Denim fabrics developed by Artistic Milliners are available in various compositions, some with LYCRA® T400® fiber and some with LYCRA® fiber. These fabrics bring freedom of movement to durable denim, allowing the wearer to be comfortable as they go about their daily activities.
As a part of its key messaging for the show, the INVISTA team will be offering a range of options to help customers deal with the rising cost of raw materials. While raw material prices are increasing, the impact is being felt by the consumer as well. To stimulate buying at higher price points, innovation and added value are essential. CORDURA®
“Extending the life and performance of denim and other CORDURA® fabric offerings is our goal and supports our brand’s tagline of ‘Sustainability Begins With Products That Last™, ’” said McNaull.
The Denim by Premiere Vision show in Paris, France, will be held at the Halle Freyssinet, a former railway engine repair shop in the heart of Paris and in a neighborhood known for hosting a number of architectural projects and fashion shows. Customers are invited to meet the CORDURA® brand team, as well as see the latest innovations in CORDURA® Denim fabric at INVISTA stand H71, or at the Artistic Milliners stand H31.
For more information on CORDURA® Denim fabrics, please visit www.CORDURA.com.
About Artistic Milliners
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates
and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMA™, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®
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INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™.