Artist Shares Private Story on Branding His Business at the Age of Four

May 5, 2011 - PRLog -- This week on David Cohen's Be a Beacon Show, David Billings of Sparky Firepants Images shared his insights on branding for business. Billings told his unconventional and surprising story about how the Sparky Firepants brand came into being and how a brand develops as a company grows.

He shared the inside tale of how his business developed from a fledgling graphic design studio to a larger art licensing business. "I often say that branding is a process, not an event," says Billings. During the interview, he told his personal story of how he created the name Sparky Firepants at the age of four and has been developing the brand over many years.

"David is the first person I've ever met who was branding right out of the womb," said
host David Cohen, "He gave great insight and advice for anyone making the transition from a solo-preneur to a recognized brand."

Billings says, "I hope other entrepreneurs can pull some crunchy nuggets out of my story that help them in branding their own empire."

The Be a Beacon Show - Personal Branding with David Cohen is broadcast via BlogTalkRadio. BTR is the largest and fastest-growing social radio network on the Internet with millions of listeners tuning in and joining the conversation each month.

The recorded interview with Sparky Firepants can be heard on Blog Talk Radio at: http://www.blogtalkradio.com/david-cohen/2011/05/02/be-a-....

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David Billings is Chief Pants and creative brain behind the Sparky Firepants brand of art for licensing. Sparky Firepants licenses art to be used on gifts, textiles, clothing, toys, and greetings.

Over the past ten years, David's illustration work has appeared in Highlights High Five magazine, The Electric Company, Blue’s Clues, language textbooks, e-learning kits, and products sold in stores all over the U.S.

David is a unique balance of creative artist and skilled professional. His understanding of business and clear communication has earned him a reputation as reliable and easy to work with.

He lives near Portland, Oregon with his wife, three children, and 50 alpacas. To learn more, visit the website at http://sparkyfirepants.com.

David is available for interviews related to small business and the art industry. Contact him at 971-533-7013.