VantagePoint Continues Growth Spurt with Two New Hires

Additions Strengthen Client Services Team and Public Relations Practice
 
 
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* Marketing

Industrys:
* Advertising
* Marketing
* Media

Location:
* Greenville - South Carolina - US

May 5, 2011 - PRLog -- Greenville, SC – VantagePoint, a nationally recognized business-to-business marketing agency, announces the addition of two new team members, JoAnne Laffey Heckman as public relations manager and Burgess Rodgers as account executive.  

Heckman has a strong business-to-business background and more than 15 years’ experience in all facets of marketing communications, including media relations, branding, social media and online marketing, strategic planning and messaging,  media training, and stakeholder communications.  Having worked for several leading international PR agencies and a Fortune 1000 company, she has led media relations initiatives for Motorola, Allstate, PriceWaterhouseCoopers, Nortel Networks, International Engine, ACT, Inc., The Tribune Companies, AonHewitt, Avery Dennison, and ConAgra Foods, as well as many smaller and start-up organizations.

She received a Bachelor of Arts degree in English and history from the University of Notre Dame and is presently charged with leading VantagePoint’s public relations initiatives and growing the practice.

“JoAnne’s outstanding b-to-b public relations expertise will play a major role in expanding VantagePoint’s PR practice,” said VantagePoint CEO, Craig O’Neal.  “Her strong track record of highlighting corporate thought leadership and improving market position and visibility will not only benefit our existing clients, but allow us to take our practice to the next level.”

Burgess Rodgers comes to VantagePoint from Entercom Upstate, where she served as an integrated marketing specialist and sales associate.  During her time at Entercom, she handled digital media and advertising campaigns for several Greenville area businesses.  In her new role, Burgess will handle marketing campaigns for D&W Fine Pack, Hartness International, and Thrace-Ling, Inc.

Rodgers holds a Bachelor of Science degree in mass communications and theatre from Lander University.

“Burgess’s strong organizational skills and eye for detail will be an asset to VantagePoint as we continue our recent growth,” added O’Neal.  

About VantagePoint:  
VantagePoint, a nationally recognized business-to-business marketing agency, blends keen insight with fresh ideas to maximize our clients’ market impact.  We take an integrated approach, offering our clients expertise in marketing, advertising, branding, digital, and public relations.  With offices in Greenville, S.C. and Charlotte, N.C., VantagePoint is ranked nationally on BtoB Magazine’s Top Agencies list and was named the Agency of the Year in 2009 and 2010 by the Business Marketing Association of the Carolinas.  For more information, visit the company Web site at www.vantagep.com or contact JoAnne Laffey Heckman at 864-331-1265.

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VantagePoint, a nationally recognized business-to-business marketing agency, blends keen insight with fresh ideas to maximize our clients’ market impact. We take an integrated approach, offering our clients expertise in marketing, advertising, branding, digital, and public relations. With offices in Greenville, S.C. and Charlotte, N.C., VantagePoint is ranked nationally on BtoB Magazine’s Top Agencies list and was named the Agency of the Year in 2009 and 2010 by the Business Marketing Association of the Carolinas. For more information, visit the company Web site at www.vantagep.com.
End
Source:JoAnne Laffey Heckman, VantagePoint
Email:***@vantagep.com Email Verified
Phone:864-688-2582
Zip:29615
Tags:Marketing
Industry:Advertising, Marketing, Media
Location:Greenville - South Carolina - United States
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