$21 billion Ready-to-drink beverage market analysed in new report

May 5, 2011 - PRLog -- The report “Functional and Natural Ready-to-Drink Beverages in the U.S.” available at http://www.reportbuyer.com/go/PKF00226 offers a comprehensive look at the $21 billion market for single-serve, ready-to-drink (RTD) beverages across three categories and several competing product segments.

Energy drinks/shots, sports drinks, and nutrient-enhanced waters, in itself a $15 billion category; RTD tea and coffee, and refrigerated yogurt drinks and juice/fruit smoothies. A 7% aggregate compound annual growth rate for these products over the most recent five-year period is a testament to the strength of the market before 2007 and since 2010. In the recessionary years of 2008 and 2009, most of these product segments flat-lined in sales growth, in keeping with the overall sales slump in foods and beverages as well as in the U.S. consumer economy overall.

By 2010, nonetheless, energy/sports drinks and RTD tea/coffee showed renewed dynamism, signaling the onset of a new cycle of sales growth for these convenience, refreshment and re-charge beverages. However controversial some energy drinks may be, this lively product segment continues to call the shots in the market, accounting for 44% of the total product introductions in 2010. Many new product introductions in rival beverage segments are clearly marching to the beat of energy drinks or energy shots, and the newest product segment in this market, nutrient-enhanced waters, competes as a lighter re-mix of energy/sports drinks.

The report “Functional and Natural Ready-to-Drink Beverages in the U.S.” is available from Report Buyer at:
http://www.reportbuyer.com/food_drink/soft_drinks/functio...

Reportbuyer Product Code: PKF00226

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