New Report Shows Business Owners and Entrepreneurs How to Use Persuasive Writing to Get More Leads

May 4, 2011 - PRLog -- PHOENIX--Every day thousands of business owners and entrepreneurs miss out on easy marketing opportunities to attract customers who are eager to spend money -- even as real estate continues to plummet, gas prices soar again and consumer confidence dwindles.  

“Not marketing when the economy struggles is like waving the white flag and surrendering your company’s future to luck,” warns Tom Trush, a direct-response copywriter and author of "The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers." “Unfortunately, many business owners fail to realize you don’t need a big budget to see rapid returns on your marketing dollar.”  

Trush stressed what’s especially dangerous is copying your competition’s marketing efforts because then you haven’t done anything to differentiate you or your company.

“As a result, your marketing message becomes as noticeable as a whisper in a crowded bar,” he added.

Trush recently released a free guide for business owners and entrepreneurs detailing how to write powerful marketing materials that attract attention and create customers.

Presented in a video and text format, "How to Subconsciously Seduce Prospects Into Taking Action on Your Offers," explains strategies such as the easiest way to persuade prospects without them knowing you’re actually promoting a product or service, a two-word trick for transforming a product or service’s features into the benefits prospects desire, and how to penetrate a prospect’s mind and trigger a buying trance with your marketing message.

The free guide is available for instant download at http://www.howtopersuadeprospects.com or by contacting Trush at 602-305-6755 or tom@writewaysolutions.com.

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About Tom Trush

A direct-response copywriter, marketing strategist and founder of Write Way Solutions in Phoenix, Arizona, Tom Trush has helped business owners in 126 industries develop marketing materials that attract attention and create customers. A collection of tips videos and information about his new book, “The Reluctant Writer's Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Prospects and Get More Customers,” is available at http://www.powerfulmarketingmaterials.com.