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Coalfire Systems Selects Metzger Associates For National Marketing Communications
Metzger Associates will develop and manage Coalfire Systems national marketing and communications program.
Coalfire serves more than 1,000 customers addressing IT governance, risk and compliance needs in several industries including financial services, government, healthcare, public utilities, legal, education and retail. The company recently announced a $5 million investment from Baird Venture Partners, the U.S.-based venture capital fund of Baird Private Equity.
Metzger Associates’ multi-faceted marketing communications program will focus on traditional and social media outreach, blogging and blogger relations, industry analyst relations and tradeshow speaking opportunities – all designed to highlight Coalfire’s leadership in the governance, risk management and compliance (GRC) industry.
“The demand for sophisticated GRC services is accelerating with intensity due to increasing regulations and a proliferation of new security threats in almost every industry,” said Doyle Albee, president of Metzger Associates. “Coalfire provides a completely independent and unbiased assessment of a company’s risk, unlike vendors and consultants who also represent products or solutions as part of their business model.”
About Metzger Associates
From creating the world’s first websites to implementing today’s most sophisticated public relations and social media programs, Metzger Associates has led the evolution of public relations, investor relations, marketing and creative services through the Digital Age. The agency develops and executes communications strategies for clients ranging from the Fortune 500 to venture-backed start-ups with the right mix of traditional media relations and cutting-edge new media techniques. Based in Boulder and now celebrating its 20th year, Metzger Associates has offices in San Jose, Las Vegas and Kansas City. For more information, please visit www.metzger.com.