Facebook and YouTube focus on boosting their advertising revenues through online marketing

May 4, 2011 - PRLog -- Social media sites such as YouTube and Facebook are continuing to focus on increasing their advertising revenues, helping to grow the UK online advertising market by over 25% to approximately £1 billion in 2010. Research firm Efficient Frontier reported a 40% increase in the cost-per-click price of Facebook ad’s in the first quarter of 2011.

The use of social media marketing and other online marketing strategies continues to be a strong element of companies’ marketing plans. As a result Brand Recruitment has seen an increase in clients’ requirements for Online Marketing Managers and Executives over the past quarter across the East from Buckinghamshire to Norfolk. Aisling Corbally, Senior Recruitment Consultant at Brand Recruitment has noticed that “a greater number of employers are looking for candidates with online marketing skills and experience with the majority emphasising their need for candidates with Twitter, Facebook and LinkedIn experience.”

Companies are taking advantage of the ever increasing popularity of social networking
sites to promote their products and as a means to boost their search engine optimisation (SEO). The social media sites are also seeing the benefits of encouraging companies to advertise on Facebook and YouTube. As a result, Facebook has recently launched a new community website in a bit to increase their advertising revenue; the site focuses on popular company marketing campaigns. Facebook has recently expanded their marketing department with the creation of two new online marketing jobs in an attempt to further advertise its online marketing products and to build on client relationships. The site will allow marketers to share their current marketing campaigns and encourage companies to book advertising spots.

Facebook is also hoping that its stronger marketing presence will lead to an increase in European brand launching integrated campaigns on their site. YouTube are also looking to increase their advertising revenue through the number of TV broadcasters. The video site owned by Google currently broadcasts shows from IT, Channel 4 and Channel 5.

For more information on current online marketing jobs in the Eastern region, please visit: http://www.brandrecruitment.co.uk/jobs/show/7/Online-Mark...

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Brand Recruitment is the only specialist PR and Marketing recruitment agency in the Eastern Region. With the widest variety of online marketing jobs in the area, we work with clients ranging from boutique marketing agencies to global FMCG giants.