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Einstein Noah Selects SMG To Lead Customer Experience Management Initiative
Einstein Noah Restaurant Group (ENRG) announces partnership with Service Management Group (SMG), the leading customer analytics agency focused on loyalty and service improvement, to increase customer loyalty and drive same-store sales.
ENRG’s vision is to become the fastest growing Fast Casual Bagel Restaurant/Bakeries chain in North America by expanding in key market areas and focusing on increasing their number of franchise stores. Through this partnership SMG will identify new business opportunities through customer analyses that integrate guest experience metrics with transaction data and ENRG restaurant attributes.
“After a thorough review of the customer experience category, we selected SMG. We are excited to utilize their analysis and insights to drive business forward.” – Brian Unger, EVP of Operations.
ENRG began franchising in 1997 and has grown to become the largest operator of Fast Casual Bagel Restaurant/Bakeries in the United States. The company owns and operates Einstein Bros.® Bagels, Noah’s® Bagels and primarily franchises locations under the Manhattan Bagel® brand. The award-winning brand includes over 730 company-owned, licensed and franchised locations in 39 states and the District of Columbia.
“I have worked with SMG previously and their data is fundamental in prioritizing unit-specific action planning as well as other company initiatives. SMG is the industry leader and brings statistically significant data to initiate actionable plans,” said Mr. Unger.
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About Service Management Group: Service Management Group® (SMG) is the leading customer experience analytics agency that improves multi-unit performance for global retail and restaurant brands. The company captures and critically appraises the customer and employee metrics that deliver financial results. SMG develops a prescriptive set of actions that improve operations and grow brands.
About Einstein Noah Restaurant Group: Einstein Noah Restaurant Group, Inc. is a leading company in the quick casual restaurant industry that operates and licenses locations primarily under the Einstein Bros.® and Noah's New York Bagels® brands and primarily franchises locations under the Manhattan Bagel® brand. The company's retail system consists of more than 730 restaurants in 39 states and the District of Columbia. It also operates a dough production facility. . The company's stock is traded on the NASDAQ under the symbol BAGL. Visit www.einsteinnoah.com for additional information.