The Importance of Mascot Branding & Marketing

May 2, 2011 - PRLog -- Just as important as a great logo, a mascot can greatly help the branding and exposure of your company. Leaving a lasting impression in the minds of your site visitors or customers is crucial to having them remember your company. When I first launched Mascotsland.com I had a ton created of myself and it has worked extremely well for the branding and exposure of this site.

Let’s talk directly of mascots and not logos. If I listed a few company mascots, with no mention of their company name. Do you recognize these companies and their actual name and products? If so, these companies were successful in their efforts to build a brand able mascot.

Just like old school companies like Disney and McDonalds that have used mascots to build their brand, many new age companies are also doing the same with their television commercials. Not only is a mascot building a brand, but it may also bring a catchy tune that sticks in people’s heads.

As more and more companies come up with new branding techniques, it’s always interesting to watch which stick around and fade away fast.
Mascot, which is a cartoon representation, is commonly used in business as it will make it distinct from other companies.

To make this marketing and branding tool effective in this highly-effective market, this crude representation should appeal to the emotion of people and represent the nature of a business.

In this highly-competitive market, a company should use phrases, words, and drawings to represent itself and make it distinct from other businesses. However, advertising experts believe that one of the most effective business representations comes in the form of a mascot.

More mascot’s information, please visit the website: www.mascotsland.com