Soni Thailand, Soni Singapore & Jim Autos UK celebrate 100 Years of Family Car Sales Tradition

Thailand's oldest and largest, Singapore's leading and United Kingdom's Most Trusted Auto Dealer celebrate Centennial of Accomplishments. World's top small car, estate car, family car, pickup, SUV, MPV dealer exporter Soni Thailand & Jim Autos UK
By: Jeff Quraishi
May 2, 2011 - PRLog -- Press Release
Date: May 2, 2011
Contact: Jeff Quraishi
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Soni Group - Thailand's Oldest and Largest Singapore’s leading and UK’s Most Trusted Car Exporter - celebrates 100 Years of Family Car Sales Tradition and its status as world's best 4x4 dealer and best 4x4 exporter for the eighth consecutive year

World's top 4x4 Dealer Soni Group of Companies with branches in Thailand, Singapore, United Kingdom and Dubai celebrated its milestone 100th anniversary of their family owned company with great fanfare. Soni also celebrated being nominated as world's best dealership for diesel 4x4 pickups and SUVs as Toyota Hilux Vigo, Toyota Fortuner, Mitsubishi L200 Triton and Nissan Navara for the eighth consecutive year. Soni is Thailand's oldest and largest, Singapore’s leading and UK’s Most Trusted Auto exporter and has dominated Asian automotive landscape since 1911. For details, contact Soni Group at +66 (86) 677-5701 or browse through their Thai websites at,, Singapore site at and UK site at

Bangkok, Thailand: - Soni Group of Companies ( today announced it is celebrating 100 years of continuous family ownership and operation, making it perhaps world’s oldest continually operational dealership. In its 100th year, Soni is also celebrating another milestone: its emergence as world's top 4x4 dealer and 4x4 exporter eighth year in a row. Asia's oldest running dealership Soni exports all new and pre-owned Right Hand Drive and Left Hand Drive Thailand-assembled Japanese and American 4x4s Toyota Hilux Vigo, Toyota Fortuner, Mitsubishi L200 Triton, Mitsubishi Pajero Sport, Nissan Navara, Isuzu DMax, Isuzu MU-7, Chevy Colorado and Ford Ranger among others to 100 countries in the world. It also exports Green Economical Cars called Eco Cars and light medium and heavy-duty commercial trucks as Mitsubishi Fuso. Soni and its sister companies Jim 4x4, Roni and Yasir are all Thailand's top exporter of 4x4 spare parts, 4x4 accessories, 4x4 rims, 4x4 wheels, 4x4 lighting and 4x4 tires. Its Singapore Division Singapore Motors Soni ( is a leader in sales of not only used Singaporean vehicles but also re-export of Thai and UK vehicles. Its UK Division ( is United Kingdom’s Most Trusted auto dealer and exporter and exports the full range of new and used UK vehicles.
Jeff Quraishi commented, “1911 was a phenomenal year in automotive history. Three Japanese entrepreneurs Den, Aoyama, and Takeuchi established Asia's first automotive company that would make first Asian car DAT - the precursor to Datsun and Nissan, Monaco organized world’s first auto race in Monte Carlo, Chevrolet officially entered the automobile market to challenge Ford’s legendary Model-T and most importantly our great grandfather M. A. Quraishi established Asia’s first Asian owned auto dealership. Of these events, two events - establishment of Quraishi Motors which was to be renamed Soni Motors in 1981 and the creation of first Asian automobile - had the greatest impact on auto history in Asia. M. A. Quraishi or Quraishi Senior as we like to call him was a true automobile legend. He loved automobiles and was the first Asian to import a car but more than that he was a visionary and he single-handedly shaped the automobile retailing and exporting landscape in Asia.”

“Through four generations we have remained unique among dealerships, distinguished by our culture, heritage, traditions and our adherence to principles Quraishi Senior espoused at our founding in 1911: honesty, integrity, professionalism, customer service, low price and top quality” said Soni Quraishi, fourth generation Managing Director. “Reaching this unprecedented milestone is due to loyalty of our customers, distributors and partners, and to dedication of our employees in all our Divisions in Thailand, Singapore, United Kingdom, US, Dubai, New Zealand and Australia. They are the people who drive and inspire our accomplishments and have made us ‘100 Years Strong’.
“With all of our divisions: Soni Motors Thailand, Singapore Motors Soni, Jim Autos UK and Soni Motors Dubai just as committed to these principles as Quraishi Sr. and Amin Quraishi were, we know that our descendants will be celebrating our 200th Anniversary with similar enthusiasm. As we celebrate our 10 decades in automotive industry, we must remember that Soni is the uncontested King of auto exporting in Asia and Europe thanks to the vision and untiring dedication of our founders.”

CEO of Soni Group Jim Quraishi commented, “Soni is a legacy of my great-grandfather and I’m sure he will be proud of our ten decades of milestones, achievements and legacy of success. Today was a moment in history not just for our family and our staff members but also for automotive history. It is a moment that celebrates an entire century of accomplishments. I should like to point out that not only is this year the 100th years anniversary of our presence in Asia it is also our 29th anniversary in Bangkok. This milestone makes Soni Motors the longest standing dealership and largest auto exporter in Thailand, Singapore and UK. These milestones would not have been possible without our customers and employees. If it were not for the integrity and superior customer service of our team members we would not have achieved this phenomenal year by year growth. Principles our forefathers handed us have allowed us to earn the trust of our customers and our 80% repeat and referral business is a testament to the abiding value of these golden principles. Our 100th Anniversary is a very special occasion and I look forward to another 100 years of customer service. We remain committed to staying competitive in the marketplace without compromising its heritage.”

In celebration of its rich history, Soni Group will host commemorative events in Bangkok, Thailand, Singapore, Singapore and London, UK, alongside officials, business leaders, employees and partners who have been longstanding supporters on the path of success. Festivities included a ceremonial employee and retiree event held on April 20 simultaneously in Thailand, Singapore, Dubai and United Kingdom; and an anniversary gala on April 28 at Soni’s spacious headquarters. At the gala, Soni Group hosted a number of honored guests including international delegates. Gala was attended by employees of all Soni Thailand divisions, its suppliers, Bangkok dignitaries and auto industry leaders. Executives of other divisions of the Soni Group of Companies ( namely Singapore Motors Soni (, UK Division Jim Autos UK ( and its different Thai divisions: Jim 4x4 Thailand (, Bloomstar Thailand (, Yasir Trading ( and Soni Manufacturing Division ( whose website lists Soni’s current vehicle stock also applauded Quraishi Sr.’s contributions to the auto industry and re-dedicated themselves to his ideals of honesty, integrity, professionalism, customer service, low price and high quality. Some of our competitors also showed up to congratulate us including executives of Sam Motors Thailand ( and Amin 4x4 (

Concurrently, pre-centennial employee activities that have been drumming up the anniversary spirit include a Soni Life history contest, recognitions for employees with 30+ years of service to the company and Centennial gifts for all employees.

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Soni Group of Companies ( is Thailand’s largest and oldest, Singapore’s leading and UK’s most trusted auto group and has a commanding share of world automotive exporting market. Soni is owned and operated by the Quraishi Family which is Asia’s First Family of automotive Retailing and has been in automotive business since 1911. Soni has an enviable track record of leading the industry thanks to its century-old commitment to customer service, honesty, integrity, professionalism, quality and low price. For more information please email Soni at or visit Soni Motors Thailand for new and used 4x4 vehicles, accessories, spare parts and rims and Singapore Motors Soni for nearly new and second-hand vehicles Singaporean, Thai and UK vehicles and Jim Auto UK site for new and used UK vehicles and for current Thai vehicle stock.
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