April 27, 2011
-- The challenge of retaining players and driving down churn rates is common across the online gaming industry. Firms continuously need effective strategies in place to improve their service, boost player confidence and increase player lifetime values. What makes the formulation of such tactics so difficult, however, is that online gaming products exist in a fast-moving market that is constantly evolving.
Recent years have seen a steady rise in the mobile sector and the proliferation of smartphone technology has prompted consumers to migrate in their masses from playing on home computers and consoles to gaming on the go. This in itself presents a fresh set of challenges for every online gaming firm, but does mobile technology really represent the industry's future?
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