VioVi’ and Foodcaching Launch Innovative Social Shopping Promotion at Voracious

Download the app and go treasure-hunting for exclusive VioVi’ drink deals at participating restaurants throughout Seattle during Voracious week.
By: Sine Qua Non
April 27, 2011 - PRLog -- Seattle, WA -- VioVi’, the healthier orange juice made exclusively with fresh Italian Blood Oranges is launching an innovative sampling campaign via Foodcaching, the new Seattle based Movement aiming to re-focus restaurant marketing on food quality, dining experience and great value.

The campaign launch will be held at Seattle Weekly’s Voracious Tasting & Food Awards on Wednesday, April 27th at the Paramount Theatre. This year Voracious will bring together 1,000 attendees and feature over forty restaurants, local chefs, mixologists from the greater Seattle area. Attendees will have the opportunity to sample food and specialty drinks from the top establishments in the city.

To mark its campaign launch in Seattle, VioVi’ will partner with Foodcaching, the mobile social shopping app that enables restaurants to attract new consumers, meet with their existing customers, and provide them with information about seasonal dishes, exclusive special offers and fun events. The Foodcaching system eliminates the need for the middle-man, giving restaurants full control of posting offers when they want. When a deal is redeemed, the Foodcaching patent-pending system tracks and logs it to relieve busy staff from a tedious paperwork trail and management from cumbersome spreadsheets. Daily metrics are available to participating restaurants through the streamlined, restaurant-friendly analytics features on Foodcaching’s website.

“Our product is unique in many ways” said Giuseppe Mascarella, CEO of VioVi’. “We want to deliver our value to customers, promote our product in the local restaurants and be sure that consumers receive up to date promotional information. The Foodcaching system allows us to do that: it is real-time mobile marketing in the hands of the restaurants themselves.

Participating restaurants can upload a promotion in less than two minutes, and the smartphone app updates immediately users in that geo location,” he added. During the Voracious Tasting & Food Awards week, VioVi and Foodcaching will offer drink specials at participating restaurants and free juice to every attendee that redeems the VioVi’ deal with their Foodcaching app. “Not only Foodcaching offers a quick and easy way for the staff to redeem deals at their bar or restaurant, it also implements analytical tools that allow the owner to measure the performance of each marketing offer.” Giuseppe said.

VioVi’ has been the favorite flavor of Italians, French and most European quality juice drinkers for several years. Now you can enjoy and have fun with the VioVi’ Foodcaching  promotion and join Assaggio, Osteria La Spiga, Mondello, La Vita e’ Bella, Queen Margherita, Serafina, Varro,  and many other Seattle eateries already leveraging  Foodcaching  for their real-time mobile marketing, advertising and promotions.In addition to enjoying limited deals updated in real-time by the businesses themselves, with the Foodcaching app players can amass “Food Cash” points by inviting their pals, sharing their finds, or simply by showing up and redeeming deals. And because often users generate the best content, Foodcachers can also suggest deals to the app if they feel like they’ve found one at a participating restaurant location. The app is available for download at

About VioVi’
Originated from Sicily in southern Italy, VioVi's Blood Orange Juice is more than a regular juice drink. Apart from its exotic flavor, VioVi’ is rich in nutrition and supports our health system in many ways. Moreover, VioVi’ is unique in that not only we grow the fruit on their own farms in Italy, but we also maintain control of all aspects of processing right up to delivering the packaged juice to stores in the United States. For more information, visit

About Foodcaching
The Seattle based Foodcaching Movement is powered by a cloud based real-time marketing system and a free social shopping application already available for iPhone and Android smartphones. The Foodcaching Movement is focused on quality food and dining experience. The Foodcaching app is where the best restaurants of Seattle plan to meet new and existing customers to provide them with always up to date information about seasonal dishes, exclusive special offers and fun events. Foodcaching and the Foodcaching logos are a trademark of LightVantage LLC. The Foodcaching system is patent pending. For more information, visit

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