Sparkling Logic Announces Innovative Decision Management Cloud Service At Gartner BPM Summit

Sparkling Logic SMARTS Cloud Service captures Business Rules in context of Data, Business Objectives and Collective Insight for Continuous Improvement
By: Carole-Ann Matignon
April 27, 2011 - PRLog -- GARTNER Business Process Management Summit, Baltimore, MD., April 27, 2011 – Sparkling Logic, a pioneer in Social Logic, founded by the leading experts in Decision Management, today announced the release of the first Cloud-based Social Logic platform for the Enterprise – Sparkling Logic SMARTS – from the Gartner Business Process Management Summit.

Business Users looking to capture, automate and improve Decisions can pre-register to test-drive the new Social Logic experience at -- Gartner BPM Summit attendees can also attend a world-premiere live demo at the Sparkling Logic booth on the expo floor.

“Our RedPen™ innovation enables Business Users and Knowledge Workers to be productive without the usual significant up-front investment in modeling” said Carole-Ann Matignon, Co-Founder & CEO of Sparkling Logic.  “Collaboration only makes sense if Business Users join the conversation as first-class citizens.  We have been fixated on solving that conundrum.”

Sparkling Logic SMARTS elegantly and painlessly captures the tacit knowledge residing in the heads of skilled workers by placing them in the context of their daily activities.

“Social software and BPM are gaining synergy and can successfully work together to enable design by doing," said Elise Olding, research director in Gartner's Business Process Management (BPM) group. “By looking at the intersection of social software and BPM, an organization can redirect the value from both of these views” - Gartner, Inc., “Social BPM: Design by Doing”, Elise Olding, Carol Rozwell, Jim Sinur, May 4, 2010.

The Decision Management industry has been following suit to its complementary technology, Business Process Management.  Social BPM opened the door for increased agility in the capture and execution of ad-hoc processes.  Social software and the Cloud provide the fabric for meaningful discussions between Subject Matter Experts.  Decision Management, layered on top of this fabric, is what Sparkling Logic has coined as “Social Logic”.

“Social Logic, like social software, allows the capture of tacit knowledge out of the collective” comments Carole-Ann Matignon, “but, thanks to its roots in Decision Management, this knowledge is readily executable to support Case Workers making manual decisions, providing insights on the impact of those decisions in real-time.  Additionally, once validated, refined and approved, this newly captured knowledge can be automated in traditional Decision Services.  It is Operational Knowledge Management!”

Driving Performance is at the core of Sparkling Logic SMARTS.  Businesses are under pressure to improve their bottom-line numbers: increase productivity and profitability while keeping risk and cost down.  “Decision Management software must provide transparency into those metrics at the time decisions are authored, not weeks or months later, after deployment into Production” Carole-Ann adds.  “We have made it the starting point of any Decisioning project.”

Sparkling Logic SMARTS bridges the gap between Automated Decisions – the traditional usage of BRMS – and Manual Decisions – which typically take place in Case Management systems – expanding the footprint of Decision Management technologies and connecting the many stakeholders across silos for tangible results.

About the Gartner Business Process Management Summit
The Gartner Business Process Management Summit 2011 offers the latest insight on creating and sustaining an agile process-powered organization. This Summit will deliver actionable insights to help companies through today's economic pressures and will showcase the latest process management strategies, implementation tactics and leading technologies to place a company in a stronger position to come out ahead. Additional information is available at

About Sparkling Logic
Sparkling Logic Inc. is a California-based company founded by the leading experts in Decision Management, now pioneering Social Logic.  The company’s mission is to provide deep expertise, pragmatic methodologies and innovative tools to spread the adoption of Decision Management as a discipline throughout the Enterprise.  The company advises Fortune 500 customers on Decision Management strategy and architecture.  Sparkling Logic SMARTS lowers barriers to entry into Decision Management with a unique and intuitive user experience, focuses on performance from the start and enables true collaboration for crowd-sourced decisions for the most creative cases.  Learn more about Sparkling Logic at

Sparkling Logic, Sparkling Logic Smarts and RedPen are trademarks of Sparkling Logic, Inc. in the United States and in other countries.

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Sparkling Logic is the pioneer in Social Logic, a revolutionary collaborative & social platform for Decision Management. This patent-pending technology is in-context, insightful and social for tangible business results.
Source:Carole-Ann Matignon
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Tags:Decision Management, Business Rules, Predictive Analytics, Social Logic
Industry:Software, Technology
Location:Sunnyvale - California - United States
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