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WebShoz announces DMI as Videobar Representative to Yellow Pages Publishers.
(DMI), a leading provider of Yellow Page publisher advertising services, is now representing the WebShoz Videobar, a new video advertising distribution software for online directories. The Videobar is an online multi-‐video ad selector.
distribution software for online directories.
The Videobar is an online multi-‐video ad selector that showcases up to six video ads in one unit collectively, substantially increasing online advertising revenue for online directory publishers. It is search-‐driven and typically deployed to offer premium placement of video
ads at the top of search results or a category such as attorneys, restaurants, doctors, etc.
The Videobar offers a sneak-‐peek experience with a simple roll-‐over, play-‐in-‐
website or page of choice. “The Videobar will drive more views to online videos and create
more exposure and leads for advertisers while generating added revenue for our publishers,”
“There are clear benefits for local and national advertisers who use the Videobar to reach their intended audience for immediate engagement without even a click, simply by inserting
their video ad right at the top of search results,” Simpson added. “Users can roll-‐over
the video to discover and click the advertiser’s offer when they are interested.
"In fact, research demonstrates a far higher engagement rate with video advertising compared to any other format,” said Alexandrea Day, CEO of WebShoz. “This is a win-‐win
for both the publisher and the advertiser. And the Videobar has some broad, versatile applications for national multiple video ads in any IAB-‐approved sized ad unit.
The Videobar offers unlimited creative opportunities for advertisers to present not just one, but many videos in one simple ad unit,” added Day.
developed proprietary software for delivering multiple video ads into ad units utilizing a
data-‐driven structure. As a result, publishers can offer a seamless video ad insertion system
to advertisers and advertisers can now use sneak-‐peek video to more quickly engage
their target audience. Webshoz, Inc. utilizes partnerships to deploy its technology into
vertical markets, search engines, IYP Directories, and ad networks.
Marketing Inc. (DMI) is a full-service national yellow pages management
provider for directory publishers. DMI manages and markets over 400
directories for approximately 30 independent and utility publishers and
utilizes a proprietary database enabling cross-referencing of the CMR
account executive/account manager with the national client for thousands of
national accounts. Every directory is thoroughly researched on an individual
basis to uncover sales and directory development opportunities.
For more information contact: Frank Rocco, VP Marketing & Sales of WebShoz -‐
415 847 1239 FrankRocco@WebShoz.com
Kari Simpson, President of DMI – 816 537 7950