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Obergine launch new content managed trade website for rebranded CyT UK
Oxford based web design, digital marketing and branding agency - Obergine - is proud to have created a new brand identity and trade website using the Kentico CMS for CyT UK – the UK’s leading distributor of premium wines from the Americas.
The website will provide a central hub of information and resources on all Concha y Toro’s wineries and brands and will report on developments at CyT UK.
The website is fully supported and integrated with a Kentico CMS. The use of Kentico was the preferred choice for its ease of use and flexibility. CyT UK indicated that as a result of their need to regularly add and edit lots of images, news updates and downloadable resources, a system that was quick and easy to use would be a key.
The new website also features:
- social media integration with a dedicated CyT UK Twitter profile http://twitter.com/
- email newsletter subscription opt-in
- UK regional stockist search allowing user to easily find wine brand in their area
- news and events blog frequently updating users on new product launches, marketing and promotional initiatives, as well as focus on key industry issues supported by CyT UK
- comprehensive information on CyT UK’s complete range of wines from the Americas, together with profiles of our wineries and winemakers
- dedicated resources section will also allow customers to download brochures and other sales support material
Simon Doyle, commercial director of CyT UK, comments:
“CyT UK’s new trade website is an invaluable addition to our existing marketing resources. It will enable us to communicate all the exciting developments for Concha y Toro’s wineries and brands, as well as keep customers and trade partners in touch with our activities in the UK market. Our website has been designed putting user needs at the forefront. Its intuitive navigation and usability will allow our customer to quickly and easily download support materials, as well as browse all the product information and updates.”
The new CyT UK website can be found at http://www.cyt-
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Obergine is a web design, digital marketing and branding agency that specialises in the production of online and mobile marketing and business solutions.