The Balancing Act on Lifetime Features ‘Thursday is Turkey Day’ with Jennie-O Turkey Store

April 22, 2011 - PRLog -- Contact:        
Limor Windt
O2 Media, Inc.
limor@o2mediainc.com
(954) 691-1102

Branded Entertainment Pioneers O2 Media welcome Jennie-O Turkey Store, as they introduce their “Thursday is Turkey Day” nationwide campaign to ‘The Balancing Act’ viewers.   Tune in to The Balancing Act April, 25th at 7:00 am (ET/PT) to Lifetime Television as they welcome Sarah Anderson, Jennie-O Product Marketing Manager and Jamie McCarthy-Probst, nutrition and wellness specialist for the School District of Palm Beach County Florida.  Together they discuss how Jennie-O Turkey Store products are able to provide schools like Palm Beach County with a variety of nutritious meals that meet the strict USDA guidelines.

Throughout the recent economic recession, many parents are quickly learning the value that school lunches can provide over those meals made at home. According to the CDC, childhood obesity has more than tripled in the past 30 years, a startling statistic that has spurred a variety of nutritional initiatives nationwide, including increased pressure on schools to provide healthier meal options.  With kids getting as much as 50% of their calories at school, food service administrators have been saddled with a difficult challenge:  meet new, stricter USDA guidelines but still remain within existing budgetary constraints.  Substituting traditional meats with Jennie-O Turkey Store turkey products is one big change that has allowed them to accomplish these goals.


The “Thursday is Turkey Day” movement is Jennie-O Turkey Store’s nationwide campaign that encourages cafeterias to menu lean turkey starting just one day a week.  Turkey is rich in protein and nutrients, yet contains fewer calories and less fat than many other meats, making it an excellent choice for a variety of school menu items.  From turkey tacos and nachos to turkey burgers and spaghetti meat sauce, the idea is catching on.

“‘Thursday is Turkey Day’ is more than just a day on the calendar,” Anderson says. “It’s a way to encourage kids to make healthy choices in school and at home by creating a fun day of the week that students look forward to. Appearing on ‘The Balancing Act’ is a great opportunity for us to promote the healthful meals being served in schools like Palm Beach County, and how Thursday is Turkey Day can be integrated into school menus across the country.”

Jennie-O Turkey Store is the leading turkey supplier to American schools, providing a quality product that still allows foodservice directors to meet their stringent budget restrictions.  Their mission is to support better school meal nutrition and overall student wellness by empowering kids to make healthier food choices at school and at home.

“Having Jennie-O Turkey Store on ‘The Balancing Act’ is a great way to introduce to viewers the importance of providing a nutritious meal to students,” says Doug Campbell, Founder and Executive VP of Programming for The Balancing Act.  

For more information on Jennie-O Turkey Store and our retail products, go to http://www.jennieo.com, or for more details on Thursday is Turkey Day visit www.thursdayisturkeyday.com.

About The Balancing Act: The TV show airs on Lifetime Television at 7:00am (ET/PT) - and is America’s premier morning show that’s about women, for women, and trusted by women. For information or to view a show, visit http://www.TheBalancingAct.com.    

About O2 Media:  About O2 Media:  Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer of the branded entertainment industry. Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as The Balancing Act, www.thebalancingact.com and Designing Spaces, www.designingspaces.tv on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™. Household brands and blue chip companies alike, continue to depend on O2 Media for effectively communicating their message to consumers.  For more information visit, http://www.o2mediainc.com.

For information on becoming a content partner for The Balancing Act or Designing Spaces, contact O2 Media Inc. at Brandutainment@o2mediainc.com.