O2 Media Announces Jennie-O Turkey Store to Appear on ‘The Balancing Act’ on Lifetime

April 22, 2011 - PRLog -- Contact:        
Limor Windt
O2 Media, Inc.
limor@o2mediainc.com
(954) 691-1102

Branded Entertainment Pioneers O2 Media welcomes on board Jennie-O Turkey Store, as they introduce their “Thursday is Turkey Day” nationwide campaign to ‘The Balancing Act’ viewers.  Join them as they make their appearance in April 2011 on the premiere women’s morning show ‘The Balancing Act’, which airs on Lifetime Television.

Sarah Anderson, Jennie-O Turkey Store Product Marketing Manager and Jamie McCarthy-Probst, Nutrition and Wellness Specialist for the School District of Palm Beach County, Florida are the featured guests.  Together they will discuss ‘Thursday is Turkey Day’, and how Jennie-O Turkey Store products are able to provide schools like Palm Beach County with a variety of nutritious meals that meet the strict USDA guidelines. Turkey is rich in protein and nutrients, yet contains fewer calories and less fat than many other proteins-- making it an excellent choice for a variety of school menu items.

“‘Thursday is Turkey Day’ is more than just a day on the calendar,” Anderson says. “It’s a way to encourage kids to make healthy choices in school and at home by creating a fun day of the week that students look forward to. Appearing in the upcoming series on ‘The Balancing Act’ is a great opportunity for us to promote the healthful meals being served in schools like Palm Beach County, and how Thursday is Turkey Day can be integrated into school menus across the country.”

“Having Jennie-O Turkey Store on ‘The Balancing Act’ is a great way to introduce to viewers the importance of providing a nutritious meal to students,” says Doug Campbell, Founder and Executive VP of Programming for The Balancing Act.  

For more information on Jennie-O Turkey Store and our retail products, go to http://www.jennieo.com, or for more details on Thursday is Turkey Day visit www.thursdayisturkeyday.com.

About The Balancing Act: The TV show airs on Lifetime Television at 7:00am (ET/PT) - and is America’s premier morning show that’s about women, for women, and trusted by women. For information or to view a show, visit http://www.TheBalancingAct.com.  

About O2 Media:  About O2 Media:  Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer of the branded entertainment industry. Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as The Balancing Act, www.thebalancingact.com and Designing Spaces, www.designingspaces.tv on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment™. Household brands and blue chip companies alike, continue to depend on O2 Media for effectively communicating their message to consumers.

For information on becoming a content partner for The Balancing Act or Designing Spaces, contact O2 Media Brandutainment™ at http://www.brandutainment@o2mediainc.com.